Content Specialist

Roles And Responsibilities

As a Content Specialist, you will be involved in producing, editing, and managing high-quality content across multiple platforms, including the Member Secure Website (MSW), Supplier portal, and internal knowledge-sharing systems. The Content Specialist will collaborate closely with teams to develop strategic and engaging content that aligns with Canadian Government guidelines, BGRS brand standards, and client-specific requirements. This role will focus on delivering accurate, well-researched materials such as fact sheets, quick tips, FAQs, virtual presentations, and dynamic messaging solutions.

Key responsibilities include updating existing materials to reflect contractual and client-specific changes, creating engaging blogs and articles, and developing efficient solutions for customer interactions via chat, email, and Interactive Voice Response (IVR) systems. The ideal candidate will possess strong writing skills, the ability to adapt content to unique client tones, and a collaborative mindset to drive original content ideas. This position also requires conducting thorough research to ensure content relevancy and accuracy while supporting broader content management initiatives.

In addition to the outlined duties, the Content Specialist will engage in ongoing brainstorming, content strategy development, and participate in improving the efficiency of knowledge-sharing platforms to enhance both internal operations and client services.

Essential Functions And Responsibilities

% of time

(must total to 100%)

Description Of Duty

• 50%
• 30%
• 10%
• 5%
• 5%
• Collect, produce, and edit Member Secure Website (MSW) material such as Fact Sheets, Quick Tips, Virtual Information Presentations (VIPs) and Frequently Asked Questions (FAQs) to maintain and improve the quality of information provided to CAF members
• Collect, produce, and edit Supplier material to maintain and improve the quality of information provided to Suppliers
• Develop and implement content on the MSW, Supplier portal and Izone sites
• Write strategic and persuasive content ensuring consistency across Canadian Government groups, adherence to the BGRS brand and content style standards, and accuracy of spelling and grammar.
• Collaborate with teams to develop original creative content and solutions; collaborate on the execution
• Update existing MSW content to reflect changes to current/future contract changes, Client specific content updates and member/transferee questions/trends
• Engage in conceptual brainstorms and idea generation with teams
• Demonstrate a comprehensive understanding of the writing style, message and tone unique to our client base and create content reflective of the clients personality.
• Conduct research to enhance Canadian Government content including identifying relevant topics, fact-checking, and analyzing sources to generate information.
• Create Macro and shortcut content for use in Zendesk to improve work efficiency for email and chat interactions
• Create dynamic Interactive Voice Response (IVR) messaging based on time of year, needs, and trends based on call, email and chat interactions
• Create monthly content pieces, such as blogs and articles for the Ottawa Campus
• Create, enhance and link the knowledge center to the new technology platform allowing for search and quick response functions for both Operations and Clients based on key words search
• Assumes and performs other duties and responsibilities related to the role not specifically outlined herein
  
  

Qualifications and preferred skills (Qualifications, Skills, Education or Certification Requirements, etc.)

Education/Certification Requirements

• A post-secondary degree/diploma in a related field from a recognized college/university or equivalent experience
  
  

Qualifications And Experience Requirements

• Knowledge of creative tools & software, such as Illustrator, Photoshop and other Adobe Creative Cloud is an asset
• Exceptional attention to detail and accuracy
• Excellent critical thinking skills
• Background in relocation services would be an asset
• Self-starter who is able to work independently but is also able to collaborate with a global team
• Knowledge of Government of Canada contracts, with specializing in Relocation services
• Strong analytical, organizational, interpersonal and time management skills
• Strong communication skills, written and verbal
• Problem solver who can lead team through situations through rational approach, mature judgment and clear coordination of tasks
• Proven influencing, judgment and decision-making skills
• Bilingual (French/English) an asset
• Flexibility to work additional hours as dictated by business needs
  
  

Other Information

• Reliability status security clearance granted by CIISD, PWGSC is required; the security clearance application will be facilitated via the BGRS Company Security Officer (CSO)
  
  

What Sirva Offers

• Competitive salary and incentive plans
• Workplace flexibility for a balanced work/life approach
• Comprehensive benefits packages and wellness program
• Generous company-paid vacation days and holiday time
• Challenging, collaborative, diverse corporate culture
  
  

SIRVA Worldwide Relocation and Moving is a global leader in moving and relocation services, offering solutions for mobility programs to companies of every size. With 75 owned locations and more than 1,000 franchised and agent locations in 177 countries, we offer unmatched global breadth supported by localized attention and innovative technology that strikes the right balance of self service and human support. From relocation and household goods to commercial moving and storage, our portfolio of Brands (SIRVA, Team Relocations, Allied, northAmerican, & SMARTBOX) provides the only integrated moving/relocation solution in the industry. By leveraging our global network, we deliver a superior experience that only a “one-stop shop” can provide. We’re a team that works globally to provide the best service locally — a company that is everything you need, everywhere you need it. For more information please visit www.sirva.com.

SIRVA brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the brightest and most driven people in the industry. At SIRVA, you will be in great company!

At SIRVA, we're committed to cultivating a workplace that reflects the diversity of the global organizations that we serve. We recognize that building an inclusive, engaged company culture results in empowered employees that reflect a wide range of approaches and perspectives. Those perspectives lead to new ideas. New ideas lead to innovation and excellence. Our approach to diversity, equality and inclusion is driven by a commitment to these values and a belief that diversity makes our company stronger.

SIRVA is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military status, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. SIRVA also prohibits harassment of applicants and employees based on any of these protected categories.

If you need a reasonable accommodation because of a disability of any part of the employment process, please send an email to Human Resources at [email protected] and let us know the nature of your request and your contact information.