Marketing Manager, Smartfood, SunChips & Rold Gold

Overview

Marketing Manager, Smartfood, SunChips & Rold Gold

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development
  
  

Responsibilities

• Overall responsibility for ensuring the portfolio of our iconic brands including Smartfood, SunChips and Rold Gold is rooted in long-term growth strategy and an innovation pipeline grounded in consumer insight
• Lead the strategic planning process (from Brand Growth Strategy through to Annual Operating Plan) for the portfolio, developing strategies/partnerships and opportunities consistent with brand positioning and builds on equity
• Act as an Owner, leading and collaborating with key cross-functional partners to ensure coordination of all marketing activities and timely execution with excellence
• Lead Total Connections Planning (i.e. Media & Communications plans) across the brands, working with Insights and Agency partners to deliver effective programming with a human-centricity approach
• Wire, collaborate and influence with US/Global counterparts to ensure shared learning and strategic alignment; Unique opportunity to own Canadian-led work and also harness North American/Global expertise/resources
• Expertly manage your budget to maximize ROI across all initiatives
  
  

Qualifications

• Must have a University Degree in Business/Commerce or Marketing
• 4+ years’ experience in marketing (i.e. brand, shopper, channel or innovation)
• Proven strategic thinking skills
• Proven leadership capability with x-func teams and agency partners
• Strong analytical skills, taking data to insights in order to deliver fact-based recommendations
• Strong problem solving and sound business judgement; ability to anticipate issues and resolve them
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Outstanding project management and organizational skills, with the ability to manage multiple projects and meet deadlines
• Proven ability to take initiative, seek out creative ideas, solutions and best practices to get better results
  
  

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move,

and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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