Marketing Manager

Job Description:

About F2

F2 is an all-in-one agency management software provider, offering the solutions of Function Point (www.functionpoint.com) and FunctionFox (www.functionfox.com) to boost productivity and profitability for creative agencies. We are a B2B SaaS organization which is part of the Volaris Group, an operating group of Constellation Software, Inc.

We are a fun, collaborative, and close-knit team that loves what we do, and are quick to help each other succeed - and the results show it, being recognized with the Great Place To Work award years in a row. We value smart, respectful, out of the box thinkers that want to be at the forefront of the new disruption wave in the creative industry.

The Opportunity

F2 is currently seeking a Marketing Manager with a growth hacker mindset to join our team to drive customer acquisition. As our expert on all things digital marketing, you’ll take charge of all inbound and outbound initiatives to increase visitors and drive conversion at each step on the funnel, optimizing digital programs, development lead nurture strategies, and marketing/growth automation. Digital marketing is not only your job, but your passion. You’re a self-starter who takes action and drives quantifiable results. You enjoy working both autonomously and collaboratively with the team in a fast-paced environment.

Primary Responsibilities:

• Develop and maintain workflows for multiple visitor personas and value propositions.
• Drive growth and strategy for all acquisition channels with primary focus on digital channels.
• Create and manage user acquisition campaigns, monitor performance, and adjust strategy accordingly.
• Build and execute product go-to-market plans including strategy, competitive positioning, and product launch with Sales, Customer Success, and Product teams.
• Develop, manage, and optimize SEM strategies and budgetspend.
• Drive optimization through A/B tests and experiments.
• Analyze user behaviour data to increase traffic and improve conversion rates.
• Benchmark, track, and report on ROI’s and KPI’s for all campaigns and initiatives.
• Develop automated reporting and analytics for website, social media, SEM, SEO and marketing automation platforms, and report on key trends, areas for improvement, competitive position and overall compliance with marketing KPIs.
• Work collaboratively with internal and outsource teams to create relevant content to prospects and customers.
• Assist with the development, management and implementation of online marketing strategies and campaigns to meet sales, margin, acquisition, and retention goals.

Requirements:

• University Degree in marketing or related field.
• 3 to 4 years of experience in related B2B digital marketing/management experience in the technology or software space (or equivalent skills & knowledge).
• 2 to 3 years of experience in generating growth, defined as quality MQLs that convert into opportunities in B2B settings.
• Proven track record of multi-channel go-to-market efforts for B2B solutions, launching new programs, and onboarding new technology.
• Experience managing multi-touch attribution models.
• Hands-on Hubspot knowledge.

All About You:

• You possess an entrepreneurial spirit and achieve results through innovation.
• You are proud of your work while being accountable for your actions.
• You value trust and honesty for yourself and others.
• You are always eager to learn and grow as an individual.

Perks!

• Competitive salary
• Work from home
• A comprehensive health and benefits program
• Professional development opportunities
• Company-wide fun events!

Do you picture yourself in this environment?

Introduce yourself by telling us why this opportunity will fit your ambitions and how you can contribute to the future growth of our business, in a cover letter (1-page) and resume highlighting your achievements.

We are excited to meet you!

Please Note:

• You must be eligible to work in Canada
• This is a 100% remote opportunity
• Your inquiry is in complete confidence