Campaign Analyst

The Position

This role is pivotal in driving advancements in omnichannel campaign activation through comprehensive measurement planning and performance tracking. By implementing robust measurement plans and developing insightful KPIs, the job holder will enhance audience measurement strategies and provide data-driven insights to optimize campaign performance at regular intervals so the team can learn quickly and act quickly. This will ultimately lead to more effective and efficient omnichannel campaigns, contributing significantly to the company's marketing initiatives.

Responsibilities

• Stay on top of updates regarding new omnichannel platforms and the flow of campaign performance data between them (Veeva, Workbench, Adobe, GWS, Consent) and advise the Omnichannel Managers on using the data to pinpoint optimal automation and suggestion implementation and measure resulting impact.
• Work closely with the omnichannel managers, campaign automation specialists and the delivery unit to ensure accurate and comprehensive tracking of HCP behaviour across digital properties. Key contributor in all relevant Medical/Commercial campaign monitoring and reporting activities to utilize data, continually inform and evolve our customer engagement initiatives.
• Act as the key liaison between Omnichannel, Business Analytics and Data Science to ensure filtering of requests to the team which are of highest priority and in appropriate briefing format so the team can work efficiently with minimal back-and-forth.
• Design and implement detailed tracking and tagging plans, develop KPIs and robust measurement frameworks, aligning them with asset and therapeutic area business and campaign objectives to ensure accurate tracking across channels including email, web, social media, banners, search, events, etc
• Facilitate the implementation of full funnel audience measurement plans, developing plans in conjunction with the Omnichannel Manager’s campaign journeys, across awareness, consideration, and act. Work with the cross functional team to define KPIs and messaging for each stage of the funnel
• Support the omnichannel manager to pull together performance data across platforms and transfer into insightful measurement reports, to be delivered to the cross functional team at regular, frequent intervals to ensure improvements and decisions can be made with speed.
• Establish a catalogue of ready-to-use measurement frameworks to be applied to standard campaigns which occur across all Therapy Areas, such as new product launches, new indication launches, segment-specific campaigns, etc. These measurement frameworks will become standard practice for campaigns of this type and will be translated into dashboards for 24-hour performance tracking
• Provide technical expertise on Google SA360 organic and paid search reporting and Adobe Analytics for web reporting.
• Own the pull-through of content tag performance from email, web and CLM to measure campaign performance and impact by segment. Work with the Digital Production Specialist to communicate with stakeholders should remediation be required
• Responsible for rolling-out the login gate across branded and unbranded HCP (healthcare professional) websites and ensuring an effective evaluation framework is in place to measure impact on consent rates and opportunities for improvement.
  
  
  

This position is based in the Burlington, Ontario office located at 5180 South Service Road and is flexible.

Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.

Requirements

• University degree, with preference for specialization in business or marketing and/or certification(s) in analytics.
• Clear understanding of marketing KPIs, previous experience in marketing and/or retail/CPG analytics an asset, such as life cycle marketing. Minimum of 3 years in digital or campaign analytics, pharmaceutical industry experience not a requirement.
• Proficient in data analysis, with a demonstrated ability utilizing Excel for mid-level complexity calculations, e.g., cross-tabbing. Proven experience in leveraging Google search data and web analytics data, and adept at consolidating information from various sources such as CRM, web, and media into comprehensive measurement strategies. Familiarity with Tableau is an added advantage
• Experience building and measuring customer strategies to increase user engagement, conversion, and lifetime value.
• Strong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clients and should have a strong attention to detail
• Experience building presentations with PowerPoint and using the medium to tell stories using data.
• Project oriented, pro-active, and self-motivated work style with outstanding organizational skills and dedication to quality and integrity
• Strong ability to interpret complex information and clearly communicate to simple message
• Ability to work in a fast-paced environment and juggle multiple on going projects.
• Excellent project management skills.
  
  
  

Total Rewards

We offer a competitive salary, generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.

Visit https://www.boehringer-ingelheim.com/ca/careers/benefits-rewards

READY TO APPLY?

Click the "Apply Now" button below to submit your application.

We thank all applicants for their interest in our company. Please note that only candidates selected for an interview will be contacted.

Boehringer Ingelheim Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.  If you require accommodation, we will work with you to meet your needs.

DEADLINE FOR APPLICATIONS

Applications for this position will be accepted until October 18, 2024.

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