Specialist, Paid Media

PAID MEDIA SPECIALIST

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job Summary:
We are looking for a highly motivated, skilled and passionate Paid Media Specialist to work on our paid media activities including search engine marketing, paid social, programmatic display, and more, with the objective to grow our North American digital traffic and revenue, as well as extend our brands globally.

You should have a love for fashion, with strong creative flair supported by a strong desire to dig into data and results, to continually test and optimise our paid media programs. Your objective is to increase our web, app and store traffic, as well as to optimise our brand presence, ultimately resulting in an increase in transactions and revenue.

Key Responsibilities:

• Campaign Setup & Maintenance: Handle the day-to-day paid media operations, such as setting up campaigns, uploading creatives, managing ad copies, and monitoring performance. Create and maintain audiences as well as product sets in the advertising platforms to ensure optimal performance and cohesion with ad creatives;
• Creative Coordination: Work closely with the Creative team to ensure ad assets are optimised for each platform, delivering the right formats, specs, and messaging;
• Competitor Research & Trend Monitoring: Keep an eye on competitor strategies and emerging trends, sharing insights with the team to explore new opportunities;
• Collaborative Support: Team up with your Paid Media colleagues to lend your insights and creativity, assisting with ad-hoc analyses and brainstorming sessions to drive our campaigns to new heights!

To qualify for this role, you must have...

• 2-3 years retail experience;
• 2+ years paid media program management;
• Experience setting up and managing campaigns in key advertising platforms;
• Ability to extract actionable insights from Google Analytics;
• Proficiency in the Google Suite (Docs, Sheets, Slides);
• Strong understanding of advertising best practices and A/B testing strategies;
• Experience with performance marketing for E-commerce brands and omni-channel advertising;
• Experience with app campaigns and deep linking to promote our mobile applications;
• Google Ads certification (an asset);
• Facebook Marketing Blueprint certification (an asset);
• Google Analytics certification (an asset).

To be a great fit, you must...

• Be able to make tough decisions;
• Thrive in the face of change with a strong sense of urgency;
• Challenge the status quo by contributing impactful ideas and solutions;
• Build partnerships and prioritise collaboration;
• Present information in an effective and concise manner;
• Be proactive and exceed expected results.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise…
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.