Marketing & Social Media Specialist

Who We Are

Fasken is a leading international business law and litigation firm, and was voted one of Canada’s Best Employers for 2024. Our firm’s 950 lawyers are located across offices in Vancouver, Surrey, Calgary, Toronto, Ottawa, Montréal, Québec City, London and Johannesburg and an office in the professional and retail district known as Taza (/Ta-Zah/) on Tsuut’ina lands. Providing strategic and thoughtful advice in all areas of business law, our broad range of clients include close to half of the Fortune 100 companies, as well as corporate clients, government agencies, regulatory authorities, non-profit bodies and individuals.

Our clients interests are paramount in all that we do and we take pride in supporting our communities. We are a place where bright, talented, and collegial people want to work together and we work hard together to achieve our goals in a collaborative and efficient way.

Your Role

Reporting to the Senior Manager, Marketing Services, the Marketing & Social Media Specialist is responsible for maintaining a strong social media presence for our legal professionals individually, and be skilled at enhancing our firm’s market position through innovative social media campaigns and digital marketing strategies.

This position offers a hybrid work arrangement.

At Fasken, Success Means

• Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations
• Caring about one another – you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and the community
• Working collaboratively – you’re a self starter who values working in a collaborative team based environment
• Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties
• Approaching your work with agility and the willingness to learn and utilise new technology
• Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with a high attention to detail
• Demonstrating strong research, investigative and problem solving skills with the ability to exercise judgement to resolve issues
• Treating sensitive and confidential matters with discretion and diplomacy at all times
  
  

Primary Responsibilities

• Generate high-quality, engaging content for various digital channels, which includes the client/prospect digital journey as well as consistency of messaging.
• Provide strategic content / marketing plans (working with the Senior Manger, Marketing Services) and execute plan to achieve BD & Marketing objectives.
• Plan and manage digital campaigns, including pay-per-click (PPC) advertising, display ads, and paid social media promotion while staying within budget constraints.
• Implement effective search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic and paid search rankings, driving website traffic and leads.
• Act as subject matter expert for internal stakeholders regarding their online presence, including providing LinkedIn training to groups and
• Utilize analytics tools to track, measure, and report on key performance metrics. Use data-driven insights to report to project leads to help refine strategies and improve campaign effectiveness.
• Support the production of bulletins (email marketing campaigns) that are regional and national in scope.
• Write and publish website bios for lateral hires/new joiners with input from the lawyer as well as assist with optimization of existing regional firm members’ bios to elevate Fasken.com domain authority (approx. 375 ON firm members).
• Liaise with members of our Equity, Diversity and Inclusion (EDI) team among other internal stakeholders to ensure messaging is consistent with the firm’s values.
• Create and post social media posts for a variety of activities, including, but not limited to: new joiner announcements, Fasken-hosted events, Fasken-sponsored activities, charitable activities, Fasken thought leadership content etc.
• Manage regional LinkedIn campaigns on behalf of firmwide teams.
• Back up and support for corporate season ticket distribution to clients(sports, concert tickets).
• Manage translation process for digital content and graphic assets as required.
• Produce general marketing collateral and assist partners with Power Point formatting.
• Maintain a strong online brand presence, ensuring consistency and connectivity across all digital platforms and touchpoints.
• Stay informed about industry competitors and market trends to identify opportunities and threats, adjusting strategies accordingly.
• Develop and deliver compelling client-facing content that aligns with overall digital marketing strategies in support of the region and Firm’s business objectives.
• Other duties as required.
  
  

Required Knowledge And Experience

• Bachelor’s degree preferably in a related area including, Business Administration/Commerce, Law, English, Marketing, Communications;
• Minimum three (3) years of experience in communications, marketing or professional services business development preferred;
• Experience with Siteimprove, Hootsuite and/or Google Analytics is an asset.
• Social Listening and paid social campaign experience preferred, with familiarity using social media tools for business (LinkedIn, Instagram, Facebook, Twitter, Sprout Social, Hootsuite);
• Proficiency with MS-Office (MS Word, Outlook, Teams, PowerPoint, Excel, Forms).
  
  

Diversity and Inclusion

At Fasken we are committed to creating a diverse, equitable and inclusive Firm. Our commitment includes ensuring equitable access to employment and equitable opportunities to advance and succeed at the Firm.

Accessibility and Accommodation

We always strive to provide an accessible candidate experience. Reasonable accommodations are available on request for eligible candidates.

Background and Reference Checks

Any offer of employment may be conditional upon references and full background checks including a criminal record check, a credit check, employment and educational verifications.

Your Application

We appreciate hearing from all qualified candidates, however, only those applicants whose background and experience match our requirements will be contacted.

NO AGENCIES, PLEASE.