Content Editor, Audience Growth

Company Overview

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

Position Overview

The Globe and Mail is looking for an Audience Growth Editor to help us reach and grow new audiences by showcasing, optimizing and shaping Globe journalism on social media, newsletters, and other platforms.

This position will focus on promoting and shaping Globe journalism – including breaking news, features, explainers and special projects – for readers who find our content through a variety of off-platform channels, including Apple News. This might also include on-camera and newsletter work. We're looking for someone who's not afraid to try out new ideas for audience growth and strategy, whether that's telling stories in new ways, reformatting existing content or discovering new platforms.

Responsibilities

• Optimize Globe journalism by anticipating, planning and employing SEO best practices for various editorial teams.
• Collaborate across departments to create and execute audience growth strategies for stories, with a focus on reach, traffic and platforms to ensure the journalism is seen by as many people as possible.
• Conceive of and write explainers for stories of interest to readers and potential readers, taking into account search interest, explanatory journalism and service elements.
• Work closely with platforms like Apple News, Google Showcase and LinkedIn to ensure maximum visibility of content across the online landscape, utilizing the platforms’ individual tools.
• Support our social media presence (Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat, Reddit) by creating and promoting content, and monitoring performance metrics to enhance strategies.
• Ideate around enhancing audience engagement, using methods like reader callouts and surveys, comment round-ups, quizzes and community engagement.
• Experiment with new forms of content and promotion and monitor their success with Globe readership.
• Work with the analytics team to monitor, analyze and interpret audience data and utilize those learnings in future projects.
  
  

Qualifications

• Solid news judgement and a flair for writing engaging, SEO-optimized headlines and content.
• Thriving in an environment of creativity and experimentation.
• Excited about new ideas and using data to test, learn and iterate. The status quo doesn’t appeal to you.
• Able to identify existing and potential audience for The Globe's journalism, iterating on what exists and developing new ideas based on what readers are looking for.
• Able to translate metrics into smart audience decisions and work across the newsroom and broader organization with different levels of staff to develop and support best practices on search, social, story presentation and headlines.
• Curious and constantly thinking about new ways to ensure stories reach readers.
• Independent thinking and teamwork, with an ability to shift between the two, will be integral.
• Experience building and growing an audience, including knowledge of audience data.
• Experience working with Google’s search algorithm and proficiency on off-platform sites will be an asset.
  
  

SALARY: This position is classified under Group C of the Collective Agreement.

Why Choose The Globe

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

We Offer

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  
  

Supporting Your Growth

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.
  
  

Vaccination Policy

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.