Marketing Coordinator - Hybrid

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Informa Connect is looking for an energetic, creative and performance-orientated Marketing Coordinator to drive audience, retention and growth for our North America Buildings & Construction brand portfolio. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand’s digital and event portfolios.

Job Description

The Marketing Coordinator will be responsible for the execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Canadian and US Buildings & Construction portfolio.

The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience, leads and engagement.  This position reports into the Marketing Manager and requires extensive collaboration with marketing, sales and brand leads.

Primary responsibilities:

• General administrative marketing support of the North America Buildings & Construction Marketing portfolio
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
  • Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
• Event Marketing Execution & Campaign Management:
  • Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
  • Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
  • Create, update and manage brand websites, event pages and various product pitches, decks, etc.
• Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
• Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies

• Minimum of 2 years’ experience in marketing, ideally within an B2B media/digital or events landscape
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Demonstrable experience in marketing campaign execution and meeting deadlines
• Exemplary organizational and prioritization skills - Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation.
• Proficient in Microsoft Office Suite, especially Excel
• Experience with Eloqua, SalesForce CRM preferred
• Travel ~ 10% per year

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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