Digital Marketing Manager

We are seeking a highly motivated and experienced Digital Marketing Manager to join our client in the IT / Tech / Cybersecurity sector. This is a remote role, expected to be 20-40 hours per week freelance for approx. 2 months with the potential to go perm.

In this role you'll execute marketing strategy across multiple channels, create client advocacy programs, and develop revenue growth strategies for existing clients. The role requires building and optimizing marketing campaigns and ABM initiatives, as well as leveraging marketing analytics to measure success and refine strategies.

Key Responsibilities:

• Collaborate with product marketing to design creative campaigns, GTM messaging, and enablement initiatives
• Create and manage customized marketing briefs
• Assist in developing a client advocacy program
• Devise strategies to enhance revenue growth from existing clients and reduce churn
• Interact and engage comfortably with senior and executive-level stakeholders
• Generate sales pipeline with targeted 1:1 and 1:few ABM campaigns
• Leverage marketing analytics and reporting platforms to define success metrics, deliver campaign status reports to the executive team, and refine strategies
• Partner with external agencies and content team to drive compelling, personalized content
  
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in B2B marketing, preferably in the IT/Tech industry
• Track record of developing and executing successful marketing strategies that drive net new customer acquisition, expansion, and retention
• Strong understanding of product marketing and its role in creating effective campaigns
• Experience in managing client advocacy programs and leveraging them for business growth
• Excellent communication and interpersonal skills, with the ability to interact with senior and executive-level stakeholders
• Experience in ABM and demand generation tactics
• Proficient in marketing analytics and reporting platforms
  
  

Submit resume (and samples if applicable) to: [email protected]

Creative Circle ULC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences and/or any other ground protected by applicable law. If you require accommodation in the application process on the basis of a disability or any other ground protected by applicable law, please contact a member of our Human Resources team at [email protected] or your Creative Circle Recruiter to make arrangements.