Digital Marketing Specialist

Join the City of Medicine Hat as a Digital Marketing Specialist

Permanent, Full time, On Site

Are you passionate about creating impactful digital content that engages and inspires the community? Do you thrive in a fast-paced environment, where creativity and data-driven strategies come together to shape powerful marketing campaigns? Join our dynamic Communications, Engagement, and Marketing team as a Digital Marketing Specialist and help bring the vibrant arts, entertainment, and heritage of Medicine Hat to life!

Your Key Responsibilities

• Collaborate with Marketing Specialists to develop compelling digital assets for social media, web, email, and eCommerce platforms, ensuring they align with our communication and marketing strategies.
• Drive social media campaigns by developing content, engaging followers, managing advertising campaigns, and analyzing performance metrics.
• Maintain and enhance the City's digital presence by creating and updating website content, developing email newsletters, and managing other email marketing initiatives.
• Pull and analyze data from digital marketing platforms to evaluate the effectiveness of campaigns, making informed recommendations to enhance performance.
• Build strong working relationships with internal teams, media agencies, community groups, and other partners to execute digital marketing strategies.
• Strategize and execute initiatives to promote and grow our membership program.
• Attend city events to capture promotional content when required, showcasing the richness of Medicine Hat's cultural scene.
  
  

What You Bring

• A creative thinker who can visualize ideas and develop original content through photography, video production, and graphic design using tools like Adobe Creative Suite and Canva.
• The ability to analyze performance data, spot trends, and adjust marketing strategies to ensure effective community engagement.
• Exceptional writing, editing, and proofreading skills, with the flexibility to tailor messages to various audiences.
• A team player who thrives in an environment that values positive working relationships and clear communication.
• The ability to take initiative, work efficiently under pressure, and remain flexible in a fast-paced environment.
  
  

Qualifications

• A recognized two (2) year Diploma in Visual Communications, Graphic Art and Design, Marketing, or a related field from a recognized post-secondary institution.
• A minimum of five (5) years of proven experience in marketing and promotions, with at least three (3) years working with digital marketing tools in a business setting (social media, Google Display Ads, email marketing, websites).
• Demonstrated experience with content creation, social media management, email marketing, and analyzing digital campaign performance.
• Proficiency in Adobe Creative Suite, Canva, and business software for communication, analysis, and documentation.
• Experience with social listening tools is an asset.
  
  

Why join us?

• Make a difference:Contribute to the growth and development of our employees, fostering a culture of continuous learning and professional advancement.
• Collaborative environment:Work alongside passionate professionals dedicated to achieving excellence and driving positive change within the organization.
• Career growth opportunities:Access to ongoing training, development programs and advancement opportunities to support your professional growth and career aspirations.
• Competitive benefits package:Enjoy a comprehensive benefits package including competitive base salary, health, dental, retirement plans and more.
• Competitive rate of pay:Starting at $34.54/hour
• Relocation assistance available.
  
  

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