Assistant Brand Manager (KitchenAid Brand)

Requisition ID: 65166

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

This Role In Summary

Whirlpool is currently seeking an Assistant Brand Manager (KitchenAid Brand), this role will be based out of our Canada Facility.

As an Assistant Brand Manager at Whirlpool, you’ll get the opportunity to work on one of Canada’s strongest brands. Reporting directly to the Brand Manager, the person in this role is responsible for leading key brand initiatives in various facets of the marketing mix in order to meet key strategic brand objectives. These include consumer programs involving brand communications, public relations, digital, co-branded activities, and in-store materials like signage, brochures, and tools for sales associates.

The ABM will be focused on building equity for our brands, driving demand through effective shopper communications and driving owner loyalty. The ABM will be responsible for creating campaigns and content through all touchpoints - owned, earned and paid. The ABM will work collaboratively with category and product teams, other marketing stakeholders, and internal and external agencies to deliver best in class consumer communications.

Your Responsibilities Will Include

• Leverage consumer insights to build strong brand strategies and tactics
• Manage partner agencies to create and execute consumer marketing programs
• Conduct in-depth analysis to understand the brand P&L and brand health
• Collaborate with cross functional teams in product, trade marketing, and sales to develop and execute various brand initiatives and new product launches
• Assist with management of brand sponsorship or partnership programs and events
• Leverage website analytics to enhance the website experience through content and journey optimizations
• Manage the brand marketing budget
• Lead brand communications to sales and external groups
  
  

Minimum Requirements

• Bachelor’s Degree
• 3+ years of experience in Marketing, Merchandising, or Sales
  
  

Preferred Skills And Experiences

• Demonstrate the ability to operate at both a strategic and tactical level
• Analytical skills to interpret market data and build recommendations
• Leadership, interpersonal, and communication skills
• Build excellent relationships with internal and external clients
• Demonstrate confidence and initiative within a growth oriented team environment
• Use broad business skills and new thinking to challenge others
• Previous Marketing, Merchandising, or Sales experience preferred
• Previous agency or design industry experience
  
  

RSRWH

Additional Information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

Benefits

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday

Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year

Sabbatical - Four weeks paid leave after every five years of service

We are committed to offering accommodation during any phase in the recruitment process. If you require disability-related accommodation to participate in the recruitment process, please email [email protected]

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.