Customer Lifecycle Marketer

WHO WE ARE Our goal is to save ten-million hard-working employees ten-billion dollars. We are a values driven, well-funded, and fast-growing Financial Technology and HR company. We want to empower small and midsize businesses with financial tools that make them the place where people want to work. We’ve created a financial empowerment platform that helps small but mighty HR teams make a big impact on employee financial wellness. ZayZoon is quickly becoming the employee financial wellness super-app that employees can’t live without, and employers are clamoring to offer to help attract and retain talent. We are growing fast and have been recognized for rapid growth in the 2023 Deloitte Technology Fast 500 and Canadian Technology Fast 50 program! You can read more about it here. ZayZoon is looking for a dynamic and customer-centric Customer Lifecycle Marketer to lead our efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels. This highly visible role requires a results-driven self-starter with a deep understanding of lifecycle marketing who can develop and execute strategies that showcase the value of ZayZoon's products for SMB employees across North America. You will work closely with cross-functional teams, including Product Marketing, Analytics, and Creative, to drive measurable business impact. YOUR RESPONSIBILITIES:

• Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn
• Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics
• Audience Segmentation: Identify and segment customer groups to deliver targeted, personalized marketing initiatives
• Collaboration: Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns
• Data Analysis: Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness
• Content Planning: Assist with content calendar planning and contribute innovative ideas to drive engagement
• Performance Reporting: Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization
  
  
  

TO BE SUCCESSFUL IN THIS ROLE, YOU NEED TO BE SOMEONE WHO:

• Has strong attention to detail with a keen eye for catching errors during QA
• Has a deep understanding of customer behaviour and a passion for improving customer experiences
  
  
  

WHAT YOU BRING TO THE TABLE:

• Experience: 3+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a B2C SaaS environment
• Technical Proficiency: Experience with Customer Engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc
• Analytical Skills: Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar
• Communication Skills: Skilled in translating technical details into compelling narratives and simplifying complex messages
  
  
  

ANYTHING ELSE YOU MIGHT NEED TO KNOW Candidates must be located in Canada to be considered. We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis. Please be aware that as part of our final hiring process, we will conduct reference calls with previous managers and possibly other individuals. Additionally, due to the nature of our business, a criminal record check and a basic security clearance will also be required. We wish to thank all qualified applicants for their interest in joining our team!