Product Brand Manager

Location: Toronto, ON

About The Role

Factor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand + Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand’s marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.

What You Will Be Doing

• Developing and owning the product marketing strategy for Factor’s weekly menu offering and new product launches
• Spearheading Factor marcomms strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
• Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
• Identify the target audience and develop product positioning, comms and marketing launches for new products
• Lead launch of ATL efforts including briefing, creative management and media buying
• Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
• Developing and aligning online and offline marketing campaigns in collaboration with channel owners
• Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention
  
  

At a Minimum, You Have

• ~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
• Direct experience launching and executing product launches, campaigns and consumer surveys
• Experience overseeing copy and content creation including briefing, editing and creator/freelance management across digital, print, and ATL
• Strong understanding of Canadian market; direct marketing experience in Quebec a plus
• Always curious: excited to get to know your customers, the industry, and overall marketing best practices to stay ahead
• Data-driven brand champion: you’re skilled at diving into data to help build marketing roadmaps and make decisions. Plus, you are the definition of a brand steward and have a great attention to detail - no typo goes unnoticed
• Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer and customer experience
• Entrepreneurial spirit: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and strive to optimize inefficiencies
• Versatile: you roll with the punches and don’t get overwhelmed easily while paving the way and delivering results in a hyper-growth environment
• Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels
• Strategic: you love developing roadmaps and have strong track record of setting KPIs, meeting deadlines and building brands
  
  

What You’ll Get In Return

• Competitive salary and health benefits
• 75% discount on HelloFresh or Chefs Plate weekly box subscription
• High impact work to help feed thousands of families in Canada
• Opportunity to learn and grow
• Work with a hard-working and supportive team
  
  

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

If this sounds like you, please click the "Apply Now" button. If this role doesn't quite match what you're looking for, but you'd like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We'd love to hear from you!

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