MARKETING DIRECTOR

ABOUT BASS COAST

Bass Coast is a thoughtfully curated boutique electronic music and art festival held in Merritt, B.C., on the traditional, ancestral, and unceded territory of the Nlaka’pamux and Syilx people. Moving into its 17th year, Bass Coast is an independent and artist-owned festival with accolades that include two consecutive wins of DJ Mag’s ‘Best Boutique Festival in North America’. Bass Coast operates without sponsorship and is committed to upholding its founding ethical values, ethos, and environmental commitments.

OVERVIEW OF ROLE

Bass Coast is seeking an experienced and innovative Marketing Director with a deep understanding of the underground electronic music and art culture that is showcased at Bass Coast. This role reports to and works closely with the art director and the music director to communicate the ethos of the festival through all marketing avenues.

The ideal candidate will possess extensive experience in team leadership and strategic planning, coupled with a well-developed artistic vision and a deep passion for electronic music events and culture. They will be adept at identifying and engaging both core and emerging audiences while delivering creative marketing campaigns that resonate across platforms. 

The Marketing Director is responsible for developing comprehensive, data-driven marketing strategies to elevate Bass Coast across multiple social media platforms, print media, website strategies, ad campaigns and other creative outlets. They will manage the marketing budget, lead a talented team of five, collaborate with various stakeholders and develop and execute a marketing strategy that resonates with our target audience. 

RESPONSIBILITIES AND DUTIES

• Strategic Marketing: Develop and implement comprehensive marketing strategies to increase ticket sales, enhance attendee engagement, and maximize brand exposure. Incorporate current techniques and trends in festival and event marketing, ensuring an effective multichannel approach.
• Creative Marketing Campaigns: Conceptualize and execute innovative marketing campaigns that reflect the grassroots culture of the festival and attract diverse audiences. These campaigns should engage both loyal attendees and new audiences, with a strong focus on digital platforms and social media, as well as non-traditional marketing channels.
• Team Management: Recruit, lead and inspire a team of marketing and creative professionals, including the social media manager, graphic design team, media manager, street team manager and a content creator; fostering a collaborative and productive environment that encourages innovation and high performance.
• Creative Cohesion Leadership: Oversee the creation of all festival marketing branding campaigns and materials, including promotional videos, digital content, and print media. Ensure a cohesive and compelling aesthetic that aligns with the festival’s identity.
• Analytics and Reporting: Monitor and analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Use insights to continually improve audience engagement and conversion strategies. Develop surveys to capture relevant data to inform grant funding, target audiences, and more.
• Target Audience Identification & Engagement: Conduct thorough market research, surveys, and data analysis to identify existing and emerging audiences in the electronic music scene. Develop audience personas and leverage insights to craft tailored marketing strategies that resonate with various demographic and psychographic groups.
• Audience Growth & Development: Identify opportunities to expand the festival’s reach by tapping into new and untapped markets. Create strategies to engage with niche audiences, subcultures, and communities both within and beyond the electronic music scene.
• Public Relation, Media & Crisis Management: Develop and manage media relations, secure press coverage, and handle press inquiries to elevate the festival's profile. Manage PR campaigns to enhance media visibility and public perception. Proactively address and mitigate any marketing-related challenges or issues that arise during the promotional cycle, ensuring that the festival's brand and reputation remain protected.
• Street-Level Initiatives: Oversee grassroots promotional activities, such as collaborating with the Street Team, creating special offers, events, contests, and community engagement programs, to build local buzz and increase festival awareness.
• Budget Management: Oversee the budget for marketing and creative initiatives, ensuring optimal allocation of resources for maximum impact.
• Various duties as required: With our small and dynamic team there are many new initiatives introduced on a regular basis. Flexibility and the ability to shift focus and nurture new ideas is an integral part of our team.

QUALIFICATIONS AND SKILLS

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 5+ years of experience in a marketing or creative leadership role, preferably in the entertainment industry or event management.
• Proven track record of developing successful marketing campaigns, with a focus on audience segmentation and creative targeting within the electronic music scene or similar cultural movements.
• Proven experience recruiting and managing a team of creatives.
• Strong understanding of brand development and multichannel marketing strategies, with a focus on both digital and offline touch-points.
• Skilled copyright with excellent grammar, English and communication skills Excellent leadership skills with experience managing cross-functional teams.
• Proficient in digital marketing techniques, social media platforms, and marketing analytics tools.
• Familiar with Adobe Suite. 
• Strong creative mindset with the ability to balance artistic vision with strategic marketing goals leverage data to make informed decisions. 
• A passion and deep understanding of the type of music and art presented at Bass Coast.
• Must be legally eligible to work unrestricted in Canada.

HOURS AND COMPENSATION

Contract Duration:

This is a part-time, permanent position with flexible hours requiring on average 10-20 hours/week.

The successful candidate must be available to be on the festival site in Merritt, BC with full time hours between July 8 to July 15.

Compensation:

$28-38 / hour based on experience and qualifications

WHAT WE OFFER

• The opportunity to be a part of Bass Coast’s creative team.  
• A dynamic and inspiring work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

HOW TO APPLY 

Bass Coast Project Ltd is an equal opportunity employer offering a fair, co-operative, respectful, safe, and healthy work environment. We conduct hiring on the basis of employment equity. Employment equity is designed to compensate for the nonexistence of a level playing field with regard to people’s experiences and job qualifications, given structural injustices and systemic discrimination that marginalize certain groups. Bass Coast welcomes and encourages applications from Indigenous people, Black people, people of colour, women, LGBTQ2SIA+ people, people with disabilities, people living in poverty, and newcomers to Canada. 

COVID-19 Workplace Policy:

Bass Coast Festival will continue to operate in accordance with provincial and local health guidelines and recommendations.

Application Process:

Bass Coast offers an innovative, flexible and creative work environment. All Bass Coast employees work remotely and are required to have their own computer, printer, file storage and workspace (whether at home or elsewhere). The successful candidate will be able to work both independently and work remotely with team members. In-person meetings may be required.

1. Cover Letter & Resume: include relevant education, show 5+ years of experience & specifically list the teams you have led.
2. In your cover letter: Briefly respond to one of the following questions:

• Q: Describe a music & art related event with parallels to Bass Coast that you have attended.
• Q: Describe the role electronic music has played in your life.
• Q: Describe the difference between a subculture within electronic music and EDM.

3. Campaign: Provide links to online materials from a campaign you directed.

Applications will only be accepted through the online application form. 

Application Deadline: 

Posting will remain open until the position is filled. We thank all applicants, but only those considered for an interview will be contacted. Please do not contact us directly about the application status.