Growth Marketing Specialist

eTeam


Date: 5 days ago
City: Kitchener, ON
Contract type: Contractor
Role: Growth Marketing Specialist

Location: Kitchener, ON N2G 1A7

Duration: 12+ Months

Responsibilities

  • Support strategic initiatives in CA market that optimally guide prospects from consideration to revenue-driving conversion, prioritizing a data-driven approach
  • Connect the dots between "priming" and performance strategies via channel portfolio management, joint learning agendas and value prop/creative messaging alignment
  • Support the development of the overarching paid media strategy by stewarding the cross-channel integrated digital plans in partnership with channel specialists.
  • Collaborate with channel managers to gather individual channel inputs and tactics that ladder up to the larger strategy.
  • Monitor performance of initiatives to report performance of key success metrics against business and media objectives, adjusting strategies as needed based on data.
  • Support cross-functional partners and stakeholders (Seller Engagement Demand Creation, Content and Web, Product Marketing, Analytics) to ensure growth marketing strategies are seamlessly integrated with overall GTM plan and tracking to goals.
  • Communicate key milestones, progress reports, timelines, results and next steps

Requirements

  • Deep understanding of channel platforms and their best practices, specifically in CA market
  • A firm grasp of marketing analytics, A/B testing and metrics-driven marketing
  • Familiarity with ad serving, tracking and attribution technologies
  • Excellent oral and written communication skills
  • A high passion for marketing, staying up to date on industry and platform news in CA market
  • Outstanding ability to think critically and creatively, identify and resolve problems
  • Ability to effectively multi-task in a deadline driven atmosphere
  • High level of integrity, autonomy and self-motivation with an energetic and willing attitude
  • Ability to synthesize complex ideas and data sets into actionable recommendations and reports for senior executives

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