Marketing Specialist

Established in 2020, Mini Mall Storage Properties has been successfully acquiring storage facilities throughout North America with rapid expansion in the United States. We have a team of talented and diverse self-storage experts who span across 15 states and 7 provinces to support and manage our rapid growth across North America. With over 50,000 units and almost 8 million square feet of self-storage space, our goal is to make storage simple and accessible throughout life’s transitions.

The Mini Mall vision is to provide storage seekers with convenience and state-of-the-art technology. As such, we offer affordable storage solutions equipped with industry-leading safety, security, and innovation. With expansive growth comes challenge and opportunity; our talented team is dynamic, diverse, and inclusive. We collaborate effectively across our business functions to achieve our collective goals to redefine the self-storage experience.

As a Customer Lifecycle Marketing Specialist, you will be dedicated to crafting an exceptional brand and service experience for our customers. You will play a key role in developing strategies and executing programs that enhance our customer experience while supporting our business goals.

WHAT WILL YOU DO?

• Develop a comprehensive end-to-end customer lifecycle program that includes automated email workflows, customer segmentation, and online and offline touchpoints.
• Contribute to the development and execution of a comprehensive email marketing strategy, including upsell, cross-sell, lead nurturing, and re-engagement campaigns.
• Generate executive-level monthly reporting that analyzes impact, highlights performance, and identifies gaps.
• Develop and implement reactivation strategies to re-engage inactive and churned customers.
• Work closely with Digital Marketing, Revenue Management, Field Operations, and Creative teams to ensure your work contributes to and is aligned with business priorities.
• Develop and implement customer feedback mechanisms to gather actionable insights and share across the organization.
• Support in the development of key customer communications emails and notifications.
• Support the team in day-to-day website activities, including copywriting, design, and customer portal management.
  
  
  

WHAT WILL YOU NEED?

• You have 3+ years of experience in customer marketing and/or lifecycle marketing.
• You deeply understand email marketing best practices to optimize campaign performance.
• You base your decisions on data and like digging into the results to provide clear action plans and refine strategies.
• You put the customer first and craft clear and engaging messaging that resonates with your audiences.
• You are resourceful and thrive in fast-paced environments where priorities change.
• You are a team player, ready to help wherever you are needed.
  
  
  

WHAT DO WE OFFER?  

• We live and breathe our core values. We make a difference and have a positive impact on people. We act responsibility and hold ourselves, and each other, accountable. We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
• With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There's no limit to the impact you can make. 
• We provide a competitive compensation package comprised of a group benefits plan and discretionary profit-sharing program.  
• We are committed to a safety-first work environment.  
  
  
  

What makes us different makes us stronger. We strive to ensure Mini Mall Storage Properties is a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be — and bring — their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. 

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