Marketing & Engagement Specialist

Date Posted: 10/18/2024
Req ID: 40250
Faculty/Division: UofT Scarborough
Department: UTSC:Dept-Computer & Mathematical Sci
Campus: University of Toronto Scarborough (UTSC)
Position Number: 00056549

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimitedpotential. Join us on our journey.

The Department of Computer and Mathematical Sciences comprises Computer Science, Mathematics, and Statistics. All three disciplines play fundamental roles in science, engineering, and many other areas of academic inquiry and technological innovation. The department offers programs that specialize on a wide range of topics, such as Software Engineering, Machine Learning and Data Mining, Quantitative Finance, Mathematics, and Applied Statistics.

Your opportunity:

We are in search of a dynamic and innovative Marketing and Engagement Specialist. This role is not just about supporting our department's marketing and engagement goals but about shaping them. The successful candidate will have the unique opportunity to design and develop strategies that will optimize our department's presence, build a vibrant community, and enhance the student experience.

Reporting to the Manager of Operations and Finance, you will design and develop various marketing, events, and social media strategies to support the goals and objectives of the department. You will work closely with other units at the university to create communication strategies that effectively promote the department and engage stakeholders. Key responsibilities include advising on and developing content for both digital and print; promoting a broad range of student services, including academic, career and co-curricular activities; organizing and executing events; collecting and analyzing data and trends; developing and maintaining departmental guidelines and procedures, working with student groups/associations, student leaders and ambassadors, etc. This multifaceted role requires a strategic and creative student-centric individual who can positively impact student engagement and success within the department.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.

Your responsibilities will include:

• Implementing communication plans across a broad range of marketing/communication channels that support outreach goals and objectives

• Maintaining information on digital platforms and/or printed materials

• Promoting experiential learning opportunities, departmental events and programs to students to enhance student engagement

• Conceptualizing, organizing and executing a wide range of event activities

• Delivering presentations and facilitating educational workshops and seminars

• Advising on marketing best practices, brand-building opportunities and analyzing the effectiveness of campaigns and/or programs

• Verifying that all marketing/communication collateral adheres to brand identity and University style guides

Essential Qualifications:

• Bachelor's degree in communications, public relations or marketing or an acceptable combination of experience

• Minimum 4 years of directly related experience in coordinating marketing and communication strategies, ideally in a post-secondary setting

• Experience writing, designing, editing, proofreading and publishing content for online and in-person platforms

• Ability to understand complex information and concepts and successfully translate them into clear, concise and compelling messages

• Proficient in Microsoft Office, Mailchimp, Instagram/LinkedIn/Facebook/Twitter/Youtube/Spotify, graphic design and image editing software (e.g., Photoshop, Illustrator, InDesign, etc.)

• Must be a strong team player with excellent interpersonal skills who can also work independently to meet tight deadlines with accountability and minimal supervision

• Applicants are also expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment

Assets (Nonessential):

• Experience working with student clubs / associations and student leaders / ambassadors an asset

To be successful in this role you will be:

• Insightful

• Multi-tasker

• Organized

• Problem solver

• Resourceful

• Team player

Note: A full job description is available upon request from the UTSC HR Office.

Closing Date: 10/29/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Pura Gnanaratnam

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.