Web Content Specialist

Job Information
Job Title: Web Content Specialist
Job Requisition ID: 63883
Ministry: Jobs, Economy and Trade
Location: Edmonton
Full or Part-Time: Full Time
Hours of Work: 36.25 hours per week
Permanent/Temporary: Permanent
Scope: Open Competition
Closing Date: November 6th, 2024
Classification: Program Services 3 Market Adjustment
Salary: $2,626.89 to $3,448.73 bi-weekly ($68,561 - $90,011 /year)

The Government of Alberta is committed to a diverse and inclusive public service that reflects the population we serve to best meet the needs of Albertans. Consider joining a team where diversity, inclusion and innovation are valued and supported. For more information on diversity and inclusion, please visit: https://www.alberta.ca/diversity-inclusion-policy.aspx.

The Ministry of Jobs, Economy and Trade is responsible for delivering programs and policies to support a diverse workforce, promote safe, fair and healthy workplaces and attract skilled workers. We lead the efforts to grow Alberta’s economy and are responsible for coordinating Alberta’s Recovery Plan by supporting Alberta’s entrepreneurs and job creators, attracting investment, growing trade, strengthening Alberta’s key sectors and ensuring Alberta has an innovative and competitive business environment.

To learn more about the Ministry of Jobs, Economy, and Trade, please visit: https://www.alberta.ca/jobs-economy-and-trade.aspx.

The Economic Strategy and Investment Division within the Ministry of Jobs, Economy and Trade is focused on ensuring strategies and related policies are developed with a broad economic lens and line of sight to economic growth, investment attraction and job creation. The Data Analytics Unit of the division provides data and data-based information to the economic development community for the purposes of business development and investment attraction. The Unit is responsible for the development and maintenance of its online data applications including the Alberta Economic Dashboard, the Alberta Regional Dashboard and Site Selector Tool, Alberta Major Projects, and the Alberta Export Tool.

Role Responsibilities

Reporting to the Data Delivery Manager within the Data and Analytics Unit, the Web Content Specialist is responsible for day-to-day operations of the unit's economic data applications in terms of user experience, content management, and marketing. This person will also be responsible for:

• Engaging with audiences and gain an understanding of audience needs in order to deploy audience-targeted communication, design, and marketing skills.
• Developing online content for target audiences.
• Marketing online applications and measuring their success.
• Ensuring that content and design of the applications meet target user needs and achieve business objectives.
• Functioning as part of a highly collaborative team, this position will work with members of team with experience and knowledge in various aspects of data delivery on the web, and provide support to the unit using their audience engagement, communication and marketing techniques.
• Contributing to the improvement of the Data Analytics Unit's ability to fulfill its mandate, including key deliverables like audience need assessments, user experience recommendations, web user interface wireframes, data information products, strategies for increasing reach of applications, briefings, and recommendations for senior department staff.

Please click on this link to view the job description.

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.

This link will assist you with understanding competencies:
https://www.alberta.ca/system/files/custom_downloaded_images/psc-alberta-public-service-competency-model.pdf.

In this role, you will contribute to our team by demonstrating the following behavioral competencies:

• Agility: Decisions by a variety of government stakeholders such as communications, IT, and executive leadership will impact the information ecosystem used to deliver data to public stakeholders. This position must be able to work within a changing information ecosystem to find the best way to deliver information to stakeholders with the available tools and channels, while maintaining the integrity of the information provided, and adjust to the fast-changing landscape of web technologies and alignment of content with department priorities.
  
• Creative Problem Solving: This position is required to support the design of leading-edge data applications and products, and generate novel, relevant content. The incumbent must maintain current knowledge of web and data communication best practices and pair this knowledge with insight into the Ministry's key stakeholders and business objectives to generate tools and analysis that support a range of stakeholder needs and the goals outlined in the Ministry's business plan.
  
• Develop Networks: This position works closely with various internal and external stakeholders to gather information and to promote the unit's products. This position will also collaborate with unit staff and often with staff outside the division and the ministry to coordinate engagement and information provision to stakeholders. Understanding the information needs of stakeholders requires a wide-ranging network to be successful.
  
• Systems Thinking: This position is required to use their expertise to determine how best to meet stakeholder needs for data in the short-, medium- and long-term through continual collaboration with other business areas.
  
• Drive for Results: This position must work to deliver projects as needed in a timely manner often in short times frames. The analyst will work with staff within the unit and often times outside the division or ministry to coordinate information provision to ensure efficient delivery. Therefore, self-motivation and good communication with others will be key to driving for results in this position.

Qualifications

University graduation in Business, Communications, Design, Marketing, Social Sciences, Statistics, Economics, or in a related field plus 2 years progressively responsible related experience; or equivalent as described below.

Equivalency: Directly related education or experience considered on the basis of:

• 1 year of education for 1 year of experience; or
• 1 year of experience for 1 year of education

Experience

• Experience with web communication and marketing, and user-centric web design

Technical Competencies

• Strong writing and editing skills specific to the web medium, as well as an understanding of audience-directed writing, and the ability to summarize technical research for a mass audience, without losing data or information integrity.
• Familiarity with content management systems and a working knowledge of HTML and CSS.
• Knowledge of common and leading practices related to web analytics and marketing, including google analytics or other web analytics platforms, search engine optimization, and other methods to measure audience engagement.
• Ability to lead engagement activities and collect information from stakeholders through moderation of meetings and workshops, and survey design.
• Understanding of user experience (UX) design and how to create user interface (UI) mock-ups and wireframes for web based on an understanding of user needs.
• Analytical and problem-solving skills to develop creative solutions to meet business needs.
• Understanding of Alberta's economy, including economic structure and trends would be an asset.
• Knowledge of trends and opportunities in the presentation of data would be an asset.
• Knowledge of data visualization libraries or software, such as d3 or equivalent, would be an asset.
• Knowledge and experience with the application of both qualitative and quantitative research methods and data analysis would be an asset.

Minimum recruitment standards outline the minimum education and experience required for appointment to a job classification.
Refer to https://www.alberta.ca/alberta-public-service-minimum-recruitment-standards.

Notes

This competition is for a position based in Edmonton, offering a work schedule of Monday to Friday, totaling 36.25 hours per week.

Candidates are required to submit resume and cover letter that succinctly demonstrate their qualifications against the job requirements, including education, experience, and relevant competencies. It's important for applicants to ensure their resume and cover letter clearly articulate how their past work experiences align with the role's qualifications and needs.

Resumes must include precise employment dates (month and year) to assist in assessing written communication skills and attention to detail.

The final candidates for this position will be asked to undergo an academic check, references, provide a suitable security screening and may be asked to complete a written exercise and/or assessment.

Final candidates may require to undergo a security screening.

This competition may be used to fill future vacancies across the government of Alberta, at equal or lower classification and salary.

Any costs associated with obtaining the required documents/checks as noted or interview travel expenses, will be the responsibility of the candidate. Out-of-province applicants can obtain the required documents/checks from the province they currently reside in.

Links and information on what the GoA has to offer to prospective employees.

• Working for the Alberta Public Service - About the Alberta Public Service | Alberta.ca
• Public Service Pension Plan (PSPP) - https://www.pspp.ca
• Alberta Public Service Benefit Information - https://www.alberta.ca/alberta-public-service-benefits
• Professional learning and development - https://www.alberta.ca/professional-development-support-directive
• Research Alberta Public Service Careers tool – https://researchapscareers.alberta.ca
• Positive workplace culture and work-life balance
• Opportunity to participate in flexible work arrangements such as working from home up to two days per week and modified work schedule agreement
• Leadership and mentorship programs

How To Apply
Applicants are advised to provide information that clearly and concisely demonstrates how their qualifications meet the advertised requirements, including education, experience, and relevant examples of required competencies.

Candidates are required to apply for a job online. Please visit https://www.alberta.ca/job-application-resources#before for more information. Please visit Recruitment Principles, for more information.

It is recommended applicants who have completed post-secondary studies from outside of Canada obtain an evaluation of their credentials from the International Qualifications Assessment Service (IQAS)(https://www.alberta.ca/international-qualifications-assessment.aspx) or from a recognized Canadian Credential Evaluator; please visit the Alliance of Credential Evaluation Services of Canada for more information (https://canalliance.org/en/default.html).

It is recommended that applicants include the assessment certificate from IQAS or any other educational assessment service as part of their application.


Closing Statement
This competition may be used to fill future vacancies, across the Government of Alberta, at the same or lower classification level.

We thank all applicants for their interest. All applications will be reviewed to determine which candidates' qualifications most closely match the advertised requirements. Only individuals selected for interviews will be contacted.

If you require any further information on this job posting or require an accommodation during the recruitment process, please contact Lavanya Jothinataraj at [email protected].