Research & Consumer Insights Senior Specialist

Research and Consumer Insights Senior Specialist

Halifax, Nova Scotia

Hybrid (2-3 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities.

They are looking for a highly skilled Research and Consumer Insights Senior Specialist

to join their growing team.

They are seeking a top-notch, experienced Research and Consumer Insights Specialist. You will design and implement primary research initiatives delivering intelligence about consumers, the competitive landscape, and business risks & opportunities. Working in partnership with internal stakeholders, the specialist delivers and communicates facts and insights to support the businesses decision-making.

Responsibilities

• Manage consumer insights projects by providing subject matter expertise in the development and implementation of high-quality proprietary research
• Participate in research requests, evaluations and build project briefs to engage all relevant stakeholders.
• Participate in the development of a methodology specific to each project.
• Manage trackers to monitor market metrics and brand performance
• Produce and deliver insights projects that summarize complex research findings into short and clear actionable information, adapted to audiences
• Combine primary research with other sources available (desk, BI) to elevate the depth and strengths of insights
• Participate in the evaluation and use of syndicated products
• Ensure quality assurance for various deliverables produced by or for the team (peer reviews)
• Work with the team to increase visibility of insights, supporting customer centric and fact-based decision-making.
• Continuously seek improvement for the team’s activities and operations.
• May be required to manage and work with external vendors.
  
  
  

Qualifications

• Bachelor’s degree in related fields and min 7 years’ experience or equivalent combination of education and experience. Msc or MBA an asset
• Enthusiasm for online businesses and highly motivated in developing knowledge about various topics and industries. Suitable business acumen expected
• Ability to set priorities, multi-task, handle pressure and obtain results. Commitment to meeting timelines.
• Ability to structure concise and clear results presentations based on large amounts of information
• Strong attention to detail and critical thinking. Must be comfortable with both qualitative and quantitative information
• Knowledge of marketing research, basic statistical analysis and analytics required
• Knowledge of various secondary information sources, and capability to continuously seek and learn new sources
• Comfortable in a decentralized structure where results are based on cooperation, collaboration, and influence of others.
• Ability to present ideas, conclusions and recommendations with clarity to diverse audiences.
• Excellent written and verbal communication skills
• Ability to travel up to 10%
  
  
  

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, employer paid premiums for Head and Dental benefits, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!