Associate Director, Content Marketing - Canada Remote

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today!

Overview

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role And Responsibilities

• Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.
• Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Functional Content
• Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes.
• Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy
• Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
  

Goals

• NSM Attainment: 100%
• CSAT: 4.2+
• Bookings: $150k for each half of the year (total across pod for H1)
  
  

What You Offer

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics
• Strong Communication skills: comfortable client facing and owning relationships with key steak holders
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have b2b tech and/or SaaS experience
  
  

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits To Support The Whole Person

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.