Sr. Associate, Product Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Sr. Associate, Product Marketing

About Capital One Canada

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Working with us

How do we do things at Capital One Canada? We listen — to our people, and to our customers. We change with the times and have adopted a flexible hybrid model. Associates working in the hybrid model are expected to come into the office 3 days a week across Tuesdays and Thursdays, reserving Mondays and Fridays as company-wide virtual days. As was true before the pandemic, expectations of being in the office will be balanced with personal life flexibility. We recognize that everyone has a unique working pattern so we’re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we’re committed to diversity, inclusion and belonging . We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates. Strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and to help challenge the status quo and create the best outcomes for everyone.

We’re focused on helping associates live well—physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We’ve designed our benefits program to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs—and much more—you’ll discover that Capital One is committed to helping you live your best life.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

Overview

We’re seeking a customer centric marketer with exceptional focus on growth for a Senior Associate, Product Marketing role. This associate will partner closely with teams across marketing, product, design, strategy and research to influence how we talk about our cards in-market and ensure we incorporate the customer lens into product strategy. They will help to execute on our strategies to optimize our existing products, while also assessing new opportunities through the lens of our customers' needs, all with the goal of driving acquisitions growth, so that we can help even more Canadians succeed with credit.

What you’ll bring to the table

• Customer-Centered: You are obsessed with ensuring that what we do is with the customer in mind, and aren’t afraid to advocate for this in every room, leveraging customer data and insights to make informed decisions.
• Competitive Expert: You stay on top of industry trends and understand the competitive landscape to inform strategic decisions and ensure your peers are equipped with the learnings they need to be successful.
• Project Manager : You can effortlessly lead projects by developing highly detailed workback schedules and ensuring all elements of the project are on track by working with teams across the organization.
• Strategy & risk focused: You use strategic frameworks that balance business and customer value, and translate a customer problem into actionable solutions.
• Relationship builder: You have proven experience in collaborating with internal teams (i.e., Business and Data Analysts, Marketing, Legal, Creative, Product) to ensure projects are delivered on-time, within budget and meet our intended objectives.
• Brand-Led Mindset: You include a diverse range of marketing tools and stakeholders in marketing programs. You use a range of creative thinking and storytelling to solve problems and drive organizational alignment.
  
  

What you’ll do as a Product Marketer:

• Influence product strategy and roadmaps by bringing to the table your deep expertise of our customer, competitive landscape, and full suite of Capital One’s products and services.
• Leverage customer data, research and observations to craft actionable insights that help inform optimal marketing strategies (i.e. messaging, segmentation & targeting, positioning, channels etc.) and product decisions to drive more acquisitions.
• Partner with analysts to develop tests that determine the optimal way to support, grow and communicate with customers to drive action.
• Partner with our research teams to oversee the execution and optimization of our research roadmap to effectively evaluate product opportunities and marketing strategies
• Help support the development and execution of marketing plans, including: positioning, messaging, creative and channel decisions, campaign briefing, test design and targeting in partnership with internal teams, results monitoring, and communicating results to key stakeholders.
• Develop and conduct regular competitive reviews to help inform product strategies, testing agendas, and marketing tactics (i.e. messaging, channels, and segmentation & targeting strategies)
• Educate the core team (and beyond) on who our customers are to help influence how we develop products, make decisions and prioritize our efforts
  
  

Basic Qualifications:

• Bachelor’s degree in Marketing, Commerce or related field
• 2+ years experience in a marketing role with a strong analytical background
• 2+ years experience launching cross-channel, targeting marketing campaigns
• Previous experience working with an internal or external creative design team
• Previous experience working with internal or external research teams to design and execute studies
• Proficient with Excel or Google Sheets to interpret data
  
  

Preferred Qualifications:

• Experience in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)
• Experience in Product Marketing (e.g.. experience working on positioning statements, value propositions, and segmentation strategies)
• Excellent communication skills with the ability to communicate complex topics with a variety of audiences
  
  

We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).