Content and Product Marketing Manager

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and recruitment marketing services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across multiple industries and geographies. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job

.
Job Descripti

on
The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast, including product development, sales, strategy and customer success, to ensure that our products are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. This person will be a key contributor to our marketing team as they support Appcast’s aggressive growth goals and transform how great companies find great tale

nt.
Job Responsibili

• tiesOwn case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and sign
• off.Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal training materi
• als;Content asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset when requi
• red.Collaborate with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campa
• ignsContribute to the development of a full-funnel content strategy that drives engagement and leads across all chan
• nelsCollaborate with internal and external design resources as well as subject matter exp
• ertsAssess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing b
• asisUnderstand our customers’ problems and needs; assist with developing and then continuously evolving our buyer personas; use data to inform decisi

ons.
Qualifica

• tions
  Experience creating compelling content for sales teams (sales collateral) as well as experience developing content for use across various channels, including blogs, whitepapers, and social
• media.Strong writing and editing skills are required – samples will be req
• uestedExperience developing/contributing to Go To Market plans for new/enhanced pr
• oductsDemonstrated excellence collaborating cross-functionally with team members across a matrixed organi
• zationExcellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultan
• eouslyEditorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicat
• ing itStrong verbal and written communication
• skillsExperience crafting presentations and collateral in a variety of m
• ediumsHigh level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative enviro
• nment.Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on time completion with quality goal
• s met.Awareness of /interest in HR tech industry pre
• ferredAbility to edit videos preferred but not re

quired
Education and Exp

• erienceBachelor’s degree in marketing, advertising, business management or similar is pr
• eferredMinimum of 3-5 years of work experience, preferably in marketing role at a B2B

company
Travel Requ

• irementsOccasional travel may be required for this p

osition.
Expected Salary Range: $69,000-$11

4,500 CAD
Additional i

nformation
Appcast recognized as one of Inc Magazine's "Best Workplaces"

• for 2024! We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment
• marketers.We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on o
• ur website.We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our c

ommunities.
All your information will be kept confidential according to EEO

guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state o