Senior Product Manager, CRM

We're a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Earlier this year, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform.We're beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you'll get to know two powerful tools that simplify how marketing and sales teams collaborate.

Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the Role:

As a Senior Product Manager, you'll be a key player in shaping the future of the CRM. You'll manage the product roadmap, working collaboratively with cross-functional teams to deliver high-impact features and enhancements that drive customer satisfaction, retention, and revenue growth. You will play a crucial role in establishing partnerships that extend the reach and capabilities of Insightly CRM.

Learn more about the product here: https://www.insightly.com/

What You'll Be Doing:

• Own the Vision: Develop and champion a compelling product vision for Insightly CRM, aligning with Unbounce's overall strategy and the evolving needs of our customers.
• Drive Revenue: Identify and prioritize features that directly contribute to revenue growth. Analyze key metrics and user behavior to optimize the customer journey and drive adoption.
• Build Partnerships: Identify, evaluate, and establish strategic partnerships that enhance the Insightly CRM ecosystem and deliver value to our customers.
• Lead with Data: Drive product discovery through market research, customer interviews, competitive analysis, and data-driven insights. Translate your findings into clear requirements and actionable plans.
• Collaborate Fearlessly: Work hand-in-hand with design, engineering, marketing, sales, and customer success to ensure a seamless product development and launch process.
• Measure & Iterate: Define success metrics, track product performance, and champion a culture of continuous improvement and experimentation.
  
  

What We're Looking For:

• Proven Experience: 5+ years of product management experience in B2B SaaS, with a strong background in CRM platforms. Experience with driving revenue growth and establishing partnerships is essential.
• Customer Focus: Deep understanding of the needs and challenges faced by sales, marketing, and project teams, especially within the SMB market.
• Technical Acumen: Solid understanding of SaaS technologies and architectures, especially as they relate to CRM platform integration.
• Data-Driven: Ability to gather, analyze, and interpret data from various sources (e.g., CRM analytics, user behavior) to inform product decisions.
• Communication & Influence: Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
• Passion for Growth: A drive to learn, innovate, and make a real impact in the fast-paced world of CRM.
  
  

Bonus Points For:

• Experience with marketing attribution modeling.
• Familiarity with data privacy and compliance regulations (e.g., GDPR, CCPA).
• A knack for turning complex MarTech concepts into simple, user-friendly experiences.
  
  
  
  

What's in it for You:

• Be part of a dynamic, high-growth company that's shaping the future of marketing technology.
• Collaborate with a talented, passionate team of marketers, designers, and engineers.
• Make a meaningful impact on the lives of thousands of digital marketers worldwide.
• Competitive salary, comprehensive benefits, and flexible work arrangements.
• Opportunities for professional development and career growth.
  
  

Compensation range

• $115,547 - $150,000 CAD
  
  

Flexibility and time off

Health and wellness

Growth

More perks!

Share our values:

• Customers First
• Results Focused
• High Velocity Decision Making
• Bias for Action
• Value Individuality
  
  

Sound Like You?

If you're ready to join a team that values innovation, customer obsession, and a sprinkle of fun, we want to hear from you. Apply today and help us build the next generation of AI-powered marketing tools!

We Value Individuality!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We're bolder and more brilliant together.

We're dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We're committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we're taking action against unequal pay in our community through leading the #PayUpforProgress movement.

If you require any accommodations or support during the recruitment process, please email us at [email protected].