Digital Advertising Specialist

Join our exciting and dynamic internal digital advertising team at Brandt Group of Companies as a Digital Advertising Specialist. We specialize in creating world-class advertising campaigns that make a splash! If you are passionate about the digital marketing and advertising industry and have a deep understanding of ad campaigns across platforms like Google, Meta, Twitter, LinkedIn, and TikTok, we want you on our team. Your expertise in aligning paid advertising tactics with strategies that deliver measurable success is crucial to our success.

At Brandt Group of Companies, we believe that continuous learning and critical thinking are essential in our ever-evolving industry. As a Digital Advertising Specialist, you will have the opportunity to expand your knowledge and sharpen your skills while staying up to date with the latest trends and strategies. We value fresh ideas and encourage you to think outside the box as we navigate this ever-changing landscape.

Duties And Responsibilities

• Collaborate with the account management team to develop and manage paid advertising campaigns on Google Ads, Meta, LinkedIn, and other DSPs.
• Conduct customer and market research, including SEM keyword research, for each advertising campaign to ensure campaigns reach the desired audience.
• Manage UTM tracking codes and other ad tracking technologies to ensure advertising campaigns are properly tracked throughout the customer’s journey.
• Dive deep into analytics and metrics to ensure our campaigns deliver outstanding results and provide continuous insights.
• Stay ahead of the latest trends and developments in the digital advertising world and incorporate them into our strategies.
• Track key advertising metrics, including CTR, CPM, Impressions, total spend, bounce rate, and conversion rate, and provide reports to key stakeholders.
• Embrace a culture of continuous learning, actively seeking opportunities to enhance your skills and knowledge.