Senior Director, Marketing,Community and Customer Experience

At Carbonleo, we’re experience builders. Our large-scale real estate projects aim to create exceptional moments and sustainably improve the lives of the communities in which they are located—from an economic, human and environmental perspective. Want to help us achieve our goal? This role could be the right one for you!

Who We Are

Carbonleo is a company with a mission to create unparalleled experiences through innovative real estate projects that are at the forefront of international trends. Proudly based in Quebec, our private real estate development and management company is run by a team of people with numerous years of experience in real estate and retail industries.

Founded In 2012, Carbonleo Now Employs More Than 170 People, Who Work On Our Various Projects In The Greater Montreal Area, Including

• ROYALMOUNT, Montreal’s newest shopping, dining, and entertainment destination, where connectivity, creativity, and sustainability converge in an incomparable way. This world-class district, located in the heart of the city, features 170 stores, 60 restaurants and cafes, an urban park and a public art trail. As well, ROYALMOUNT will soon become the largest LEED Gold–certified retail development in Canada;
• Quartier DIX30, the second largest multi-functional shopping centre in Canada, located in Brossard;
• Four Seasons Hotel and Private Residences Montreal, a luxury accommodation and dining destination located in the heart of downtown.
  
  

What We Offer

• Full-time employment with a highly competitive salary;
• A flexible schedule that suits your needs;
• Great benefits, 100% paid by the company, including an employee assistance program and access to virtual healthcare;
• Unlimited PTO policy;
• Daily snacks available in-office;
• Bright, modern office space;
• A culture of intrapreneurship;
• A growing company with numerous opportunities for advancement.
  
  

THE POSITION

Reporting to the President, you will be responsible for designing and deploying performance-based marketing strategies aimed at building deep relationships with our audiences and generating lasting loyalty, with the ultimate goal of increasing our tenants’ traffic and sales. Leading a multi-disciplinary team, you will ensure the evolution and consistency of our brand while optimizing every touch point to deliver an exceptional customer experience. Your strategic vision and expertise in performance marketing, brand management, events, creativity and communications will help make Carbonleo a leader in experiential real estate.

Responsibilities

• Performance Marketing: Design and implement data-driven performance marketing strategies to achieve measurable objectives (KPIs) and ensure optimal ROI. Drive digital, partnership and content marketing campaigns to maximize audience reach and engagement.
• Event Management, Brand Partnerships and On-site Activations: Develop and coordinate online and on-site event initiatives to build community engagement around our projects and increase attendance. Establish strategic brand partnerships that enrich our customers’ on-site experience and enhance our brand visibility, particularly for Royalmount and Quartier DIX30.
• Brand Development and Customer Experience: Ensure consistency of the Carbonleo brand across all communication channels and establish a strong identity for each project. Collaborate with internal teams and partners to deliver an immersive and unforgettable customer experience, while identifying opportunities to maximize customer satisfaction and loyalty.
• Team Leadership and Collaboration: Lead and coach the marketing team to excel in creative, branding and communications initiatives, leveraging the talents of each individual. Foster close collaboration with internal and external stakeholders to align business and marketing objectives.
• Innovation and Creativity: Generate innovative ideas on an ongoing basis to diversify and energize our marketing offering, constantly adapting our strategies to emerging trends and changing customer needs.
  
  

OUR IDEAL CANDIDATE

• Experience and Skills: Minimum 10 years marketing experience, preferably in a retail, real estate or hospitality. Proven mastery of performance marketing, branding, events, events planning ,communications and customer experience. Exceptional written and verbal communication skills, including the ability to effectively present and share information throughout the organization and with shareholders.
• Analytical Skills and Results Orientation: Excellent ability to define clear objectives (KPIs) and rigorously monitor them, using analytical tools to measure the effectiveness of implemented strategies.
• Ability to Inspire and Innovate: Exceptional creativity and ability to think outside the box to provide unique and creative solutions to market challenges, while remaining aligned with Carbonleo’s vision.
  
  

Diversity, equity and inclusion are a top priorities

At Carbonleo, we are proud ambassadors of employment equity, and prohibit discrimination based on age, skin color, origins, religion, sex, sexual orientation, or any other characteristic protected by federal, provincial, and municipal laws. We are committed to creating and maintaining an accessible and inclusive workplace. If we contact you for an interview, and you require any special support, please do not hesitate to let us know.

Interested in this position? We’d love to meet you! You can apply by sending your resume and a short cover letter to [email protected]. Please note that only selected candidates will be contacted to begin the recruitment process.