Media and Social Media Advisor

Are you looking to join one of Greater Toronto’s Top 2025 Employers?

The Ontario Medical Association (OMA) advocates for and supports doctors, seeking to strengthen their leadership role in caring for patients. We continually seek to be the trusted voice in transforming Ontario’s healthcare system by courageously pursuing best practices, new ideas, solutions, and opportunities to improve.

Job summary

The Advisor, Media and Social Media will provide proactive management of media campaigns from end to end, including sourcing news stories, writing, and distributing media releases, targeting and pitching to media and roll out of media campaigns.

How you will make a difference

• Supporting the Director to provide strategic advice and counsel to members of the executive team and board on the implementation and alignment of the strategic plan on the OMA’s social platforms and through traditional media.
• Leading the development of traditional and social media content to ensure initiatives that are essential to the members and mission of the OMA such as negotiations, advocacy, and member services, are positioned and highlighted appropriately.
• Encouraging and providing support for member dialogue and participation on social platforms that influence health policy and government direction consistent with the OMA’s advocacy plan.
• Creating and managing the OMA persona and voice to leverage and promote the OMA brand on current and emerging social platforms as well as traditional media. Generate, plan, and execute fresh, innovative content ideas that resonate with our public audience while representing members. Craft written, visual and audiovisual content that supports the OMA’s strategy and brand and is uniquely curated to perform on each of our platforms. Establish a consistent OMA identity through tailored messaging and a unified look and feel.
• Liaising with members to create a vibrant and engaged community on social media. Organize member outreach to improve participation in OMA social media content and provide support to members in establishing and growing their own social media profiles. Ensure all OMA traditional and social media content reflects the member's voice and that members see themselves in the content. Create true two-way communication with our members through social media.
• Analyzing data from traditional and social media platforms and publishing tools to generate insights on content performance. Implement data learnings into future social media content strategies and plans to improve content performance and grow audiences across all platforms. Identify emerging social media trends and act quickly to produce content that capitalizes on the trends of the day.
• Supporting the development and implementation of a media issues and crisis management program that provides consistent monitoring, responsiveness, and counsel and advice to executive team on concerns raised on social platforms. Monitor issues emerging in the media or on social media that may impact the OMA or its members.
• Working collaboratively across ACM to identify storytelling and content creation opportunities that leverage both member and public earned and paid social and media relations initiatives to ensure an integrated approach to achieving impact on OMA priorities with our key audiences.

Requirements that are important to us

• Undergraduate degree in Public Relations, Communications, Journalism or equivalent.
• 5-7 years of relevant experience.
• Experience delivering media projects, utilizing multiple communications channels.
• Ability to effectively work under tight deadlines and manage projects independently, prioritizing and managing workflow.
• Sound knowledge of media operations with contacts across print, radio, television and online; experience in liaising with and pitching to the media and a proven ability to obtain coverage.
• Experience in crafting media materials and other content including shooting and editing video or audio products and working directly with the media to deliver healthcare and government communications.
• High level of organization for self and others, including a high level of detail orientation.
• Very strong project planning and time management skills.
• Ability to communicate effectively and respectfully in any situation.
• Problem-solving orientation, with a focus on pro-active mitigation.

What do we have to offer you?

• A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
• A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, its members and the healthcare system
• An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration, courage and integrity
• A commitment to growth and development through paid professional development and continuous in-house learning
• A friendly and flexible hybrid work environment
• Competitive salary and bonus program
• Exceptional group benefits package, including a spending account and a robust wellness program
• An organization that has been recognized as a Greater Toronto’s Top Employers for five consecutive years.

As a condition of employment, OMA conducts background checks and reference checks for all open positions.

The Ontario Medical Association is strongly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, women, Indigenous People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas. In accordance with the AODA Act, accommodation will be provided throughout the recruitment process to applicants with disabilities.