Field and Partner Marketing Manager

Our Company

We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.

If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

The Team

We represent Hitachi Vantara to our customers and partners in the Americas, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience. We collaborate as a team and cross-functionally to ensure the success of our customers and partners and we need people like you to build those deep relationships and to passionately articulate our value proposition.

What you'll be doing

We are seeking a passionate and proven Field and Partner Marketing Manager to support our business in Canada. This person will focus on the planning and execution of marketing programs and events that drive engagement and pipeline with prospects, customers and partners. Business alignment with regional sales teams and partners will be a critical component of this role, and the ideal candidate is a strong collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan and achieve business results within the region.

The primary objective of this role is to drive high impact marketing activities that support our sales organization and help meet our sales and marketing KPIs for the region. This includes developing and executing campaigns and events that help grow our existing accounts and drive net new account acquisition. This person will also plan and execute marketing activities with our channel and alliance partners to extend our market reach, drive end-to-end solutions and strengthen our customer value.

This position is part of the Americas Field & Partner Marketing team and reports into the Sr. Director, Field and Partner Marketing. This position is based in Toronto, Canada.

Responsibilities

• Develop a regional marketing plans that align with overall business objectives and support our sales teams in meeting the regional revenue goals.
• Partner closely with sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline.
• Plan and execute field events and localized campaigns that reach our target audience and generate sales ready leads and engagements.
• Collaborate with demand generation, product marketing, social media team, partner marketing and other marketing functions to drive awareness and demand for our solutions.
• Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition.
• Support and scale regional partner events and communications that help enable our partners and build preference and trust with our ecosystem.
• Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners.
• Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
• Provide regular updates to marketing and sales on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
• Plan and execute pre-event outreach and targeted event marketing to ensure engagement with key prospects.
• Lead post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities.

Qualifications

• Bachelor's degree in marketing or equivalent work experience
• Minimum of 8 years field and partner marketing experience
• Experience in large, global B2B technology, software and/or services companies
• Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns.
• Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions.
• Experience working with channel partners as well as technology alliance partners and experience with MDF programs.
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
• Bilingual English and French preferred.
• 20% travel expected.