Social Media Marketer

Role Description

PiTech, based in West Vancouver, is seeking a creative and data-driven Social Media Marketer to join our dynamic team. This position requires the candidate to be located in Vancouver, Canada. In this role, you will be responsible for managing and expanding our online presence, creating compelling content, and utilizing AI-powered tools to optimize campaigns and achieve marketing goals. You will collaborate with cross-functional teams to ensure alignment with brand strategy and objectives.

Responsibilities

Develop and execute innovative social media strategies to increase engagement and brand visibility.

Manage content calendars, create and schedule posts, and monitor campaign performance across platforms.

Utilize AI tools to analyze campaign data, generate insights, and optimize marketing efforts.

Create and manage paid ad campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Stay up to date on industry trends and emerging technologies to keep campaigns fresh and relevant.

Identify viral trends and craft creative content to drive audience engagement.

Collaborate with the design team to create visually appealing and on-brand social media assets.

Monitor competitor activities and adjust strategies to maintain a competitive edge.

Qualifications:

Proficiency in managing social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Experience with AI tools for social media analytics and campaign optimization.

Strong knowledge of ad management tools, including Meta Ads Manager and Google Ads.

Understanding of social media algorithms and how to leverage them for maximum reach.

Minimum 2-3 years of proven experience in social media marketing.

A portfolio or examples of successful social media campaigns managed by the candidate.

Experience in creating and managing paid ad campaigns.

Exceptional creativity with a knack for storytelling.

Strong analytical skills to measure performance and suggest improvements.

Excellent organizational and multitasking abilities.

Strong verbal and written communication skills.