Senior Brand Manager, Biologics

Job purpose

Lead the marketing planning and execution in support of the key brand.

Duties and responsibilities

• Work with Commercial Operations to establish revenue forecast
• Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
• Managing external agency partners to optimize the delivery of promotional tactics and materials
• Optimizing Omnichannel Marketing
• Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
• Marketing analysis and insight development/action planning/execution
• Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
• Sharing insight gained from internal and external sources
• Development of the brand strategy
• Competitor analysis
• Collecting, interpreting and disseminating competitor information
• Segmentation – identify and plan/execute by segment to drive segment migration
• establishing basis of segmentation, quantifying and establishing segment needs
• Lead positioning establishment for the brand
• Developing key brand messages for the brand
• Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
• Lead Advisory Boards with key customers across Canada
• Periodically meets with top opinion leaders and establishes good rapport with them
• Assisting with training initiatives and regular team meetings as required
• Responsible for communicating effectively within the sales and marketing, medical team on pertinent information
• KPI (Key Performance Indicators) development and tracking)
• Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
• Develop training on key materials with support of a training consultant

Additional responsibility (Only applicable to customer facing roles)

• Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day

Qualifications

• Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
• Preferably additional marketing or business training; MBA ideal
• Has worked in pharmaceutical industry for at least 7-10 years as Brand Manager, or Sales Representative, or Sales Supervisor.
• 5-7 yrs Brand Management experience including launching key brands in local environment
• Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
• Strategic thinking and problem solving skillsets essential
• Experience working with PAAB regulations, IMC and local compliance agencies
• IT tools: MS Office - intermediate level

Working conditions

Hybrid – 3 days in office, Travel 30%

Physical requirements

NA

Direct reports

NA