Associate Brand Manager

What you'll do

The Associate Brand Manager will support the development and execution of annual and multi year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s financial contributions. This role will specifically support Strategic Platforms (PWR POD and NOMA iQ) within the Owned Brands portfolio at Canadian Tire, in addition to the NOMA Fixing portfolio.

Brand Management Responsibilities

• Support the creation and execution of brand management plans. Deliver against strategic brand initiatives and strong business recommendations by deriving key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
• Support key processes that includes assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc.), and overall brand stewardship.
• Support alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Product Quality, Store Operations and other relevant functions.
• Build and maintain select external relationships such as partner agencies as required.
• Assist in new brand development or implementation by integrating strategy and execution across the organization.
• Lead packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
• Work closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.
• Spearhead Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives and related to the respective portfolio.
• Monitor and communicate operational expenses to ensure projects are completed on time and on budget.
• Contribute to professional development efforts through ongoing development, attending relevant conferences, and continuing education courses.

Qualifications

• 3-5 years of brand management experience, ideally from a Global, consumer packaged goods company or private label experience within a mass retailer.
• Category experience within Tools, Electrical, and Power Equipment would be an asset but not mandatory.
• Undergraduate or master’s degree in business with a major in Marketing, or a related field.
• Strong financial planning, analytical, and data-driven decision-making skills.
• Demonstrated ability to think creatively & strategically, with a strong business mindset.
• Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards.
• Ability to work well cross-functionally; demonstrated ability to collaborate, influence, and negotiate.
• Solid project management experience, with the ability to lead multiple cross-functional projects.
• Strong interpersonal, oral, and written communication skills, including the ability to comfortably and effectively present in front of different audiences.
• Customer focused, with a bias for action.
• Advanced user of MS Suite of Products, especially Excel and PowerPoint.

Work Environment

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. Join us in helping to make life in Canada better through living and working our Core Values.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual differences. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We welcome and encourage candidates from equity-seeking groups. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.