Casino Gaming Strategy & Innovation Director

Range

125,600.00 - 188,400.00 CAD

Job Description

Casino Gaming Strategy & Innovation Director

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Casino Gaming Strategy & Innovation Director who is accountable for the development and execution of the casino gaming strategic initiatives, in partnership with the VP, Casino Gaming & Horse Racing and other departmental stakeholders, in order to grow and optimize the casino gaming business. The Director will take a holistic approach to the casino gaming strategy including identifying and considering the competitive landscape, industry trends, player trends and both external and internal stakeholders. The role will influence casino gaming strategy decisioning utilizing leading qualitative and quantitative analysis of internal, research, and competitive data to assess strategic opportunities.

YOUR ROLE IN THE GAME

Reporting to the VP, Casino Gaming & Horse Racing, you will be empowered to:

• Understand OLG’s strategic and competitive position and the broader casino gaming strategy in order to identify and develop omnichannel strategies including the identification of growth opportunities that drive increased casino player participation that contributes to the achievement of enterprise priorities in a responsible manner.
• Understand organizational health, articulate LBG organizational vision and enterprise strategic priorities, and effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around prioritization, top-level goal alignment, and balancing impact with team delivery)
• Provide strategic and data driven advice related to long-term portfolio innovation, lead the green lighting of projects / initiatives and support their transition to relationship teams.
• Interface with Digital Product Owners and Centre of Excellence teams (ex. Enterprise Customer Strategy & Experience, Brand and Marketing and others) to prioritize and move forward long-term vision, mission, partnerships and related initiatives to drive growth in casino gaming.
• Contribute to and influence the application of the enterprise category and brand management strategy for casino gaming in collaboration with key internal stakeholders.
• Partner with Digital and Lottery counterparts in order to identify and assess strategic cross sell and upsell opportunities between channels.
• Act as a SME to support stakeholder discussions, to remove barriers and to drive management decision-making in order to successfully deliver on goals and objectives.
• Advise the Casino Gaming Leadership Team in the execution of the overall customer experience strategy by leveraging customer insights, market intelligence, best practices and stakeholder feedback; facilitate the hand off to relationship teams to deliver on strategic opportunities (e.g., influence backlogs, marketing spend, contract strategy).
• Identify casino opportunities within emerging and existing partnerships and bring forth opportunities to VP, Casino Gaming & Horse Racing.
• Provide input into the divisional planning processes to drive effective investments and prioritization.
• Review and continually reassess departmental objectives, priorities, and measure progress against the plan and bring forward recommendations to the VP, Casino Gaming & Horse Racing in order to increase overall effectiveness and speed of delivery.
• Monitor and scan the casino landscape across North America and the globe to engage thought leaders for new products, initiatives, and related technologies for assessment and introduction to the Ontario marketplace.
• Consistently build strong internal partnerships, influence through others, resolve conflict, build alignment and work effectively across teams to execute strategy.
• Work in close partnership with digital and lottery in order to transition strategy into executable business requirements.
• Work in close partnership with Brand & Marketing, Sports, Digital and the Casino Leadership team for marketing, partnerships and cross channel strategies.
  
  
  

What You Need To Play

Work Experience: Seven (7) to ten (10) years of experience in an enterprise strategy or business development role, Experience developing strategies across multiple teams with competing objectives, Experience working in an agile environment is an asset, Experience in a marketing strategy or business development role is an asset.

Education: University Degree in Business Management, Law or a related field is an asset, MBA or other advanced degree is an asset. A deep understanding of technology and business to determine strategies and how they’ll directly impact the business.

Critical Skills: Knows how to create trust and value while building enduring relationships. Identify and secure executive sponsorship to solidify business relationships and opportunities. Experience owning and overseeing multiple portfolio areas while creating buy-in and enthusiasm from peers, individual contributors, and other leaders. Experience influencing and leading strategies across multiple lines of business and matrixed teams. Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them. Ability to understand several perspectives in the development process, including the needs of the user, capabilities of the developers, the vision of the stakeholders, and where the product stands in the market from a competitive standpoint. Must be an empathetic problem-solver who can define problems, viewing those problems from multiple perspectives, and brainstorming myriad solutions. Analytical, problem solver with solid understanding of competitive offering and industry trends. Strong communications and presentation skills

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and hybrid work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)
  
  
  

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at www.olg.ca

We look forward to hearing from you, interested applicants please apply online by January 12, 2025.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.