Outbound Cold Calling Lead Generation Specialist

About the Company:

Mayhew Inc. is a leading workplace design and solutions provider, specializing in creating innovative, collaborative, and productive environments. Mayhew offers a full suite of services, including workplace strategy, interior design, project management, furniture procurement, and facilities management. Mayhew prioritizes people-centric and balanced designs that reflect organizational culture while promoting employee well-being and operational efficiency. With a strong reputation for innovation and client focus, Mayhew remains committed to long-term relationships and helping businesses adapt to evolving work environments.

About the Role:

We are seeking a results-driven Outbound Cold Calling Lead Generation Specialist to join our team on a contract basis. The role focuses on generating new business opportunities, re-engaging dormant clients, and building a robust sales pipeline. The ideal candidate thrives on creating connections, is skilled in prospecting, and has a proven track record in B2B lead generation.

Responsibilities:

Outbound Calling:

B2B Lead Generation / Cold Prospecting:

• Utilize provided sales lists and scripts to make targeted cold calls to prospective clients. Engage prospects in meaningful conversations to generate interest, qualify leads, and schedule appointments for the sales team.

Re-engaging Existing Clients:

• Reconnect with dormant or past clients using tailored scripts to uncover new opportunities. Foster relationships and identify potential for renewed collaboration, contributing to pipeline growth.

Pipeline Development:

• Consistently update and maintain a robust sales pipeline by capturing key details from each interaction. Work collaboratively with the sales management to ensure smooth handoff of qualified leads.

Lead Identification and Qualification:

• Leverage provided sales lists and perform additional research to identify potential leads within target industries. Qualify leads through strategic questioning, assessing their needs, budget, and decision-making processes to determine fit.

Lead Nurturing:

• Create initial contact with the prospect and ensure a full introduction to Mayhew and our services, differentiator, value proposition, etc. is made. Provide relevant information, address questions, and position the company’s solutions as the ideal choice for their needs.

Pipeline Tracking and Reporting:

• Utilize CRM tools to track lead progress and document all interactions for transparency and accountability.

Customer Profiling:

Detailed Target Profiles:

• Conduct in-depth research on prospective clients to build comprehensive profiles that include industry, company size, goals, challenges, and purchasing behaviors. Leverage insights from existing clients to identify shared characteristics and tailor profiles for similar prospects.

Research and Prospecting:

Market Research:

• Perform ongoing market research to identify emerging business opportunities, trends, and competitive dynamics within the industry. Analyze potential markets and niches to uncover untapped areas of growth.

Decision-Maker Identification:

• Research organizational structures of target companies to identify and prioritize key decision-makers and influencers. Use platforms like LinkedIn, CRM tools, and industry directories to validate and expand contact lists.

Database Management:

• Continuously update and maintain a centralized database of potential leads, ensuring accuracy and relevance. Track all interactions, prospect status, and progress to provide a clear overview of the sales pipeline.

Performance Metrics:

Target Achievement:

• Consistently meet or exceed weekly and monthly goals for outbound calls, qualified leads generated, and appointments set. Monitor progress against KPIs, adjusting strategies to stay on track or surpass objectives.

Reporting and Analysis:

• Provide detailed weekly reports summarizing activities, lead generation outcomes, and appointment conversions. Highlight successes, challenges, and areas for improvement with actionable recommendations for optimizing performance. Use analytics to identify trends in lead engagement and improve call scripts, outreach methods, and follow-up strategies.

Success Criteria:

Increase in Qualified Leads:

• Consistently generate a specific number of high-quality, qualified leads each week or month, directly contributing to the sales pipeline and ensuring a steady flow of opportunities for the sales team.

Enhanced Sales Pipeline Visibility:

• Maintain an accurate and up-to-date CRM system, ensuring a clear and transparent sales pipeline with detailed notes, lead statuses, and progress tracking for effective sales follow-up.

Efficient Appointment Scheduling:

• Schedule a target number of monthly sales appointments with decision-makers, providing the sales team with well-qualified prospects for further engagement.

Comprehensive Prospect Profiles:

• Conduct detailed research and profiling of target prospects to identify key decision-makers, their needs, and industry trends, enabling highly tailored and effective outreach efforts.

Data-Driven Market Insights:

• Deliver actionable insights through research and analysis, identifying trends, untapped markets, and opportunities to refine outreach strategies and support business growth.

Qualifications:

Proven experience in outbound cold calling, B2B lead generation, and appointment setting. Exceptional communication and interpersonal skills. Strong research and analytical skills to profile prospects effectively. Results-oriented mindset with the ability to meet or exceed KPIs. Familiarity with CRM software and lead tracking tools. Self-motivated and able to work independently with minimal supervision.

Preferred Skills:

Experience in sales or marketing within a B2B environment. Proficiency in using tools such as Pipedrive, AI tools, and online searches.

Pay range and compensation package:

Base Pay: Range

Performance Pay:

Per Qualified Appointment Set:

• A fixed amount paid for each appointment that meets pre-defined qualification criteria (e.g., decision-maker attended, clear business need identified).

Per Sale Closed:

• A fixed percentage commission based on the value of the sale generated from the qualified appointment.