Manager, Broker Marketing & Experience

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Definity Insurance is seeking a dynamic and experienced Manager, Broker Marketing & Experience to drive business growth and loyalty through the planning, enablement, implementation, and measurement of Definity and Economical broker marketing communication. Reporting to the AVP Brand and Marketing Strategy, this critical role will be responsible for leading a high-performing team of marketing and event specialists to develop and deliver effective b2b (and select b2b2c/b2c) marketing communication strategies, plans, and events; cultivating a positive, empowering culture of collaboration and excellence; partnering effectively with business and sales stakeholders to identify and activate differentiated growth priorities; developing reporting and analytics that connect to business and sales strategy; and influencing overall broker experience.

What can you expect to be accountable for in this role?

Team Leadership & Cross-Functional Collaboration:

• Lead, coach, and develop a team of marketing and event specialists to drive growth and loyalty through the development, execution and reporting of relevant targeted broker integrated marketing communication plans.

• Foster a positive, empowering culture of collaboration and excellence.

• Partner effectively with integrated marketing communication, creative, digital, sales, commercial and personal insurance teams to ensure cohesive delivery of agreed plans and programs.

• Collaborate closely with marketing operations to ensure the development and consistent application of operational processes to build overall team efficiency and effectiveness.

Strategy Alignment & Integrated Marketing Communication Plan Development:

• Lead development of annual, quarterly, and account-based broker marketing plans (b2b) to deliver against stated objectives and strategies.

• Partner with sales and business stakeholders to identify and action growth opportunities through ongoing planning conversations.

• Collaborate with internal teams (and external agencies) to identify relevant, actionable emerging trends, audience behaviors, preferences, and insights.

• Guide delivery of consistent differentiated, broker experience across all touchpoints and events.

Measurement & Analytics:

• Develop and implement consistent reporting and tracking against clear and measurable objectives for broker marketing and experience, aligned with Definity’s broader business goals.

• Socialize broker marketing communication findings and insights in partnership with the broader team.

• Collaborate with key marketing communication and business stakeholders to review and align on progress and areas of improvement as well as potential action plans.

Broker Marketing Communication & Event Activation:

• Guide and oversee the implementation, evolution and reporting on integrated broker marketing communication plans. Plans may include such things as integrated marketing communication launches, email programs, digital campaigns, incentive and affinity programs, sponsorships, broker events, account-based marketing and more.

• Recommend, track and report on broker marketing budgets.

What do you bring to the role?

• University degree in Marketing, Business or Communications.

• 8-10 years progressive experience in the marketing field, with broad experience across all disciplines and channels of marketing. Experience in insurance and/or account-based marketing and/or events preferred but not required.

• Positive player/coach mentality with demonstrated success in managing and leading marketing and event teams; and deep experience in leading and influencing cross-functional teams.

• Excellent people skills, with proven ability to build relationships and collaborate effectively across multi-disciplinary teams.

• Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility.

• Effective communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.

• Demonstrated brand and business acumen.

• Proficiency in applying market research, data analysis, and consumer insights to develop plans and drive informed decisions.

• Related experience in mining for actionable insights, tracking, and reporting.

• Demonstrated ability to positively drive self, people, process, and technology change in a dynamic and complex operating environment.

• Strong project management skills, capable of guiding, managing, and overseeing multiple projects simultaneously.

Posting Range

$77,100 - $136,500

Interested in this role, but don’t meet every requirement?

We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions, and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).