Public Relations Manager

Why join us:

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022.

Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular.

Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us!

For more information, please visit: https://us.anker.com/

About the Role:

We are looking for a strategic media relations expert who is passionate about storytelling and has strong consumer tech media relationships to help position our brands and products to our key consumers and influencers.

As a PR Manager, you will lead the overall global PR strategy for the Anker charging brand. Reporting to the Global Head of Communications in the US, you will work with your team to research, develop PR and launch plans, conduct media outreach, and report on media coverage and event results. You will also collaborate closely with the PR leads of Anker's other key brands, work with regional PR leads worldwide, and partner with cross-functional marketing teams in China.

Working Location: Remote within Canada, preferably based in Vancouver

Key Responsibilities:

• Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products.
• Event Management: Help manage and execute major consumer events, media tours, and product launches.
• Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives.
• Relationship Building: Build and manage relationships with reporters at the national and regional levels.
• Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups.
• Industry Expertise: Monitor the news daily for any relevant stories, becoming an “expert” in your respective field/industry.
• Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups.
• Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership.
• CSR Initiatives: Drive event planning and press material development supporting Anker Innovations'