Financial Advisor

Valley First, a division of First West Credit Union


Date: 3 days ago
City: Penticton, BC
Contract type: Full time


We are currently seeking a Financial Advisor to join our team.

The Financial Advisor provides exceptional customer service to current and potential members by offering a full range of deposit/investments and complex lending services. The Financial Advisor identifies member life stage cycle and provides solutions to financial needs, and/or refers member to an appropriate advisor. This position manages a portfolio of members.

Here’s what would be included as a part of your typical day


  • Member Service: Builds strong relationships with current and potential members; identifies member life stage cycle and provides financial advice to members or refers to appropriate advisor.
  • Member Transactions: Processes a full range of complex member transactions including, but not limited to: personal loans, retail mortgages and RRSP loans; investment products (typically under $100K in investible assets); opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products.
  • Branch Goals: Supports achievement of annual branch goals and objectives through proactive promotion of FW products and services, participation in branch campaigns, and actively seeks potential cross-sell and/or referral opportunities during interaction with members or potential members. Achieves established annual sales and referral targets.
  • Branch Support: Performs a variety of administrative duties which may include, but not limited to: administration of estates, completion of loan applications, conducting credit investigations, and follow-up phone calls to members, as required.
  • Other duties: Utilizes the Day in the Life as a guideline to prioritize and manage schedules - to align efforts in reaching goals while offering a remarkable, consistent member experience across First West. Other duties as required by branch leadership.




  • Required Skills, Experience & Qualifications

    • College or Tech School Diploma (2 years) in related discipline or equivalent combination of education and experience
    • Mutual Funds License required
    • Must complete the internal First West certification program specific to this role within the required timeframe
    • PFP preferred
    • 2 years in a Member Advisor role, or equivalent
    • Demonstrated ability to identify needs and recommend products and services to members
    • Self-starter with ability to work independently and solve problems using common sense and sound judgment
    • Proven ability to plan, organize and prioritize workload
    • Proficient in computer software e.g. Microsoft Office and banking software programs
    • Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

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