Chief Marketing Officer (CMO)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP is a leading and fast-growing player in the Supply Chain Management software market, dedicated to providing an end-to-end portfolio of Line of Business (LoB) solutions that enable Chief Supply Chain- and Chief Operations Managers to run highly resilient supply chains, moving towards autonomous processes, extended by the SAP Business Network. SAP’s Supply Chain Management (SCM) portfolio is designed to provide comprehensive solutions that enhance operational efficiency, reduce costs, and improve overall performance. The portfolio includes tools for design, planning, manufacturing, delivery, and asset operations, ensuring that every aspect of the supply chain is optimized.

With innovative technologies, such as Business AI, Business Data Cloud and a true SaaS portfolio, SAP's SCM solutions enable businesses to connect every process, contextualize every decision, and collaborate effectively within their ecosystem. A cornerstone of the portfolio is the deep integration of end-to-end business processes in a business suite around a core ERP-system. This commitment to innovation and customer-centricity has established SAP as a trusted partner in the global supply chain management market.

We are seeking a visionary and experienced Chief Marketing Officer (CMO) (m/f/d) to lead our product marketing efforts and drive brand awareness, thought leadership, pipeline generation, customer acquisition, commercialization, and ultimately revenue and adoption growth within the supply chain management sector. The ideal candidate will be a strategic leader, with a deep understanding of technology marketing and a proven track record of success in a similar role. This role requires strong leadership skills, a passion for innovation, and the ability to collaborate effectively with cross-functional teams, including product, engineering, and senior leaders.

What your Organization will do:

Strategic Marketing Leadership:

• Develop and execute a comprehensive marketing and product strategy aligned with the company's overall business objectives.
• Ownership to ensure a seamless interlock between product strategy, execution plans (roadmaps and semester plans) and external marketing communication.
• Authoring and definition of winning plans, semester plans and product strategy by Supply Chain Management line-of-business. Preparation of executive board meetings and business reviews.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Set marketing KPIs and track performance to measure the effectiveness of marketing initiatives.

Event Strategy Development:

• Develop and execute comprehensive event strategies that drive brand awareness, customer engagement, and business growth.
• Identify target audiences and tailor event experiences to resonate with their specific needs and interests.
• Oversee a team that conducts market research and competitive analysis to inform strategic decisions.
• Plan, coordinate, and manage a diverse range of events, from large-scale conferences to intimate workshops.
• Deeply engage with SAP's Global Events and Sponsorships marketing teams to ensure the execution readiness based on a well-defined LoB marketing budget.
• Ensure a seamless execution of the marketing strategy in an interlock with regional marketing leadership.
• Implement effective post-event follow-up strategies to nurture leads and build long-term relationships.
• Utilize event data to identify and qualify high-quality leads for sales and marketing teams.

Brand Management:

• Build and maintain a strong brand identity and positioning for Supply Chain Management.
• Oversee brand messaging, storytelling, and visual identity.
• Manage brand reputation and crisis communications.

Demand and Pipeline Generation:

• Develop and implement effective demand generation strategies, including content marketing, e-mail marketing, social media marketing, and paid advertising.
• Collaborate with sales teams to generate qualified leads and drive pipeline growth.

Content Marketing:

• Work closely with product and engineering teams to launch new products and features.
• Craft a compelling marketing narrative for product innovations at major events (virtual and onsite).
• Transform current marketing approach to digital marketing strategies for scaling marketing efforts globally.
• Develop compelling product messaging and positioning.
• Create high-quality product marketing materials, such as datasheets, whitepapers, and presentations complementing the digital marketing approach.

Customer Marketing:

• Build strong relationships with strategic customers and foster customer loyalty.
• Collaborate closely with the Head of Product Success to drive customer loyalty and sustainable references.

Organizational Leadership:

• Lead and mentor a high-performing marketing organization.
• Recruit, hire, and develop top marketing talent.
• Foster a culture of innovation and creativity within the marketing team.

Cross-Functional Collaboration:

• Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.
• Ensure a seamless customer journey and track success along marketing KPIs to measure the effectiveness of marketing initiatives.

A thorough understanding of Supply Chain software solutions and processes, strong problem-solving skills, and the ability to deconstruct critical components and complexity drivers are required. You are expected to provide well-conceived and defensible conclusions, including impact analysis and relevance for the SAP Digital Supply Chain Business Unit. Familiarity with working in a fast-paced, multi-cultural organization, characterized by open and frank dialogue, where time-to-market, productivity, and efficiency are important success factors is necessary.

What you bring

• Extensive experience in marketing leadership roles, preferably within the supply chain or logistics industry with a proven track record of success in technology marketing leadership roles, preferably in supply chain management.
• Strong understanding of digital marketing strategies, channels and tools. Proven ability to drive brand awareness and customer acquisition.
• Excellent leadership and team management skills.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and presentation skills.
• Ability to lead and inspire teams.
• Strong understanding of technology trends and industry developments.
• A passion for innovation and a desire to push the boundaries of marketing.
• MBA or equivalent degree preferred.
• Typically requires 15+ years of experience in technology marketing, with a significant portion in supply chain or related industries.

Meet your team

You will lead an international team of experienced product marketing managers and senior experts, who are passionate about delivering innovative solutions. Our diverse team spans Europe, North America, and India.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.

EOE AA M/F/Vet/Disability: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Pay Transparency: SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 370,400 - 629,700 CAD.