Marketing Coordinator

Who We Are: Vasco's Story

We believe that once product-market fit is reached, growth can be engineered. However, the vast majority of ideas don’t reach their full potential or die because of execution failure. Our mission is to considerably improve the odds of success of startups and scale-ups. We help them understand, achieve and maintain high velocity and sustainable growth at every stage of their life. To do this, we are building a platform uniting software, community and educational content so that they can scale faster, better and with predictability.

About This Role

Are you a marketing generalist with a passion for creating impactful strategies and driving predictable outcomes? As a Marketing Coordinator at Vasco, you’ll harness your broad marketing expertise to build a predictable lead-generation engine. This role is not about ticking off activities—it’s about delivering measurable results and fueling our pipeline for growth.

You Will Achieve This By

Foundations:

• Gaining a deep understanding of our product, market, and competitive positioning.
• Refining and articulating compelling Unique Value Proposition(s).
• Identifying and developing Ideal Customer Profiles (ICP) and personas for targeted marketing.

Activities:

Your work will involve hands-on execution and/or coordination with contractors to deliver:

• Engaging content such as product videos, graphics, infographics, website copy, and marketing materials.
• Coordinate strategic social media campaigns to build awareness and engagement.
• Create effective email campaigns tailored to nurture leads and drive conversions.
• Community-driven posts that foster interaction and brand loyalty.
• Website enhancements to optimize conversion rates and user experience.
• Well-planned SEM strategies to increase visibility and attract high-intent audiences.
• Helping with the organization of impactful events and webinars.
• Rigorous A/B testing of messaging, touchpoints, channels, and more to refine tactics.
• Measuring, reporting, and automating processes in HubSpot CRM to create a data-driven approach for scalable lead generation.

Success Metric:

• Your ultimate measure of success will be the creation of $ New Opportunities—building and maintaining a robust pipeline of high-quality leads.

What You Need on Day 1 to Be Successful

• Proven HubSpot expertise: Hands-on experience leveraging HubSpot CRM to drive marketing and lead generation success.
• Passion for RevOps and Revenue Architecture: A genuine enthusiasm for designing and optimizing revenue systems that work.
• Project management mastery: Demonstrated ability to manage multiple projects with precision and meet deadlines effectively.
• Independent work ethic: A self-starter mindset with the ability to take initiative and execute tasks without constant oversight.
• Creative problem-solving skills: A track record of developing innovative solutions to marketing challenges.
• Exceptional communication: Strong verbal and written skills to articulate ideas clearly and build collaborative relationships.
• Startup-ready mindset: Comfortable navigating the fast-paced and dynamic nature of startup environments.
• Multitasking capability: Proven experience juggling multiple priorities while maintaining quality and focus.

It Would Be Great If

• You hold relevant certifications in marketing, digital tools, or project management.

Work Environment - Hybrid

• We intentionally work in-office four days a week in the heart of Downtown Montreal, with anchor days on Monday, Tuesday, and Thursday. This setup gives you the flexibility to work from home on Wednesdays or Fridays.

Why You Should Work at Vasco

• Top-Tier Compensation (Salary & Stock Options): We offer compensation at the top of the personal market - our good-faith estimate of the highest pay you could earn for a similar role at peer companies.
• Comprehensive Health Benefits: We offer a comprehensive package with SunLife Insurance that includes Lumino Health (i.e. Dialogue).
• Uncapped Vacation: Our policy is simple: “Take Vacationˮ, no approval process required.
• Talent-Dense Team with Experienced Founders: Our team is packed with incredible talent, including experienced, repeat founders.
• Autonomy with Accountability: We focus on inspiration, not micromanagement.
• Unique Culture: We are building a culture that empowers Vasco to succeed and its team to excel.
• Innovating in a Blue Ocean Space: We're creating software that pioneers a financial planning approach built on unique, core concepts.

The Hiring Process

• Discovery Call with our HR Lead (30-45 minutes)
• Team Fit Interview with the Hiring Manager (30mins)
• Skills Assessment Interview (45mins)
• Final Interview with Vasco's CEO (30minutes)
• Decision & Job Offer.

We’re thrilled to meet people who are as excited about our mission as we are.