Manager, Social Media Analytics & Reporting

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Manager, Social Media Analytics & Reporting

The Manager, Social Media Analytics & Reporting is a key contributor across the Tim Horton’s Marketing department by supporting various teams to make data-driven decisions. The role is responsible for providing relevant and actionable insights that help guide content strategy, real-time optimization & brand risk mitigation. The ideal candidate is a technically savvy digital marketer, who understands how to use data to influence business decisions and effectively answer the “so-what” across various business stakeholders.

Key Responsibilities

• Daily monitoring of social media conversation, identifying and proactively flagging emerging themes and sharing actionable insights across appropriate comms channels.
• Aggregate social media data into a wide array of report requests, including product launch reports and detailed sentiment insights.
• Lead monthly, quarterly and annual reporting of owned social media organic content, including Instagram, Facebook & TikTok.
• Work with Social Media Director to build robust KPI & benchmarking framework, taking into account both platform & competitor landscape.
• Actively manage our Crisis Comms framework with ongoing monitoring, analyzing and benchmarking across themes that could impact the brand.
• Build strong relationships and collaborate with internal business partners (PR, Category, Guest Services, Retail, Sponsorship, Operations, etc.)
• Manage all social media monitoring platforms, external vendors and supporting agencies.
• Evaluate suitability and efficiency of external platforms, ensuring we are maximizing capabilities and leveraging tools as best as possible.
• Manage dashboard framework, validity and details related to content pillars, social sentiment, audience growth and tracking against brand KPI’s
  
  

Requirements

• 5+ years working across data analytics and reporting, ideally within a marketing or PR capacity.
• 2+ of those years specifically in a social media-related role
• Experience working with large-scale social media management platforms (Sprinklr, Hootsuite, Sprout) including setting up keyword queries and dashboard templates.
• Exceptional social media monitoring capabilities, including reporting social media sentiment and proactively tracking brand reputation & conversation.
• Proven track record of analyzing data, translating it into succinct insights and presenting recommendations to key stakeholders.
• Clear and concise reporting style that simplifies data into topline findings, providing context and actionable insights.
• Strong data visualization skills with the ability to publish charts and graphs that contextually bring insights to life.
• Strong understanding of current social media landscape, platforms and best practices.
• Highly adaptable and collaborative with the ability to apply a sense of urgency in meeting tight reporting deadlines.
• Exceptional project management & prioritization skills, able to handle a high volume of report requests and manage competing priorities accordingly.
• Excellent communication skills, specifically as it relates to working across various teams & departments.
• Strong attention to detail with relentlessly high standards.
• Bilingual considered an asset
• Bachelor’s Degree
  

#TimHortons

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.