CRM & Lifecycle Marketing Specialist

Location: This hybrid role requires 3 days on-site at our Burnaby office and 2 days remote per week.

Salary: $80,000 – $105,000

Actual compensation within the range will be based on experience

We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers

Welcome to Specsavers – where we’re not just about eyewear and eyecare, we’re a purpose-driven organization committed to changing lives through better sight. As a certified Great Place to Work, we take pride in our optometrist-owned and -led business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,700 healthcare businesses, passionately caring for more than 44 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That’s why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we’re here to make a real difference in the lives of our customers.

But that’s not all – we’re also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you’re passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

What You’ll Do

Purpose of the role

Own the CRM campaign process! Take charge of CRM campaign fulfillment by leveraging internal systems and coordinating with external agencies. You’ll focus on building, testing, and executing 1-1 campaigns while collaborating seamlessly with other key teams to ensure smooth delivery.

Key Responsibilities

• Campaign development & fulfilment: Build, test and execute high-quality multi-channel CRM campaigns and workflows, both ad hoc and trigger based, using proprietary tools and MailChimp. Be a subject matter expert on campaign set up and the customer data behind it and managing improvements on the systems.
• Campaign Reporting: Develop and execute reports on campaign performance. Contribute or present on CRM plans and share insights at appropriate meetings. 
• Platform management: Be an expert and point of contact for platform related queries & issues and ensure they are answered and solved. Manage the campaign workflows with internal campaign owners, external fulfilment partners and IT.
• Platform development: Support the roll-out of new platforms. In collaboration with IT and implementation partners, ensuring any changes are thoroughly tested and implemented.
• Strategic development: Help develop the regional CRM testing and analytics strategies, pulling together best practices and learnings from other markets. 
  
  

What We’re Looking For

• 5+ years’ experience building and running CRM campaigns in campaign management systems on client or agency side.
• Experience using a variety of modern development tools, such as HTML, MJML, and Javascript libraries, relational and non-relational databases.
• Extensive knowledge of and hands-on experience with Adobe, Mailchimp or similar systems.
• Experience in building responsive HTML/MJML e-mail’s and managing e-mail fulfilment and deliverability.
• Strong understanding of CASL and email marketing best practices.
• Excellent time management skills, the ability to manage multiple projects and to work in a fast-paced, team environment.
• Comfortable working independently and as part of a team.
• Experience working with customer databases and customer segmentation and ability to navigate a relational database.
• Understanding of basic data analysis principles with an understanding pre-/post campaign analytics, A/B-testing and KPI tracking.
• Demonstrated ability to build strong professional relationships with partners, colleagues, and agencies.
  
  

Nice to have

• Post-secondary education in Business, Marketing or Computer Science.
  
  

Our Fellow ‘Speccies’ Enjoy

• Generous vacation allotment and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events
  
  

Behaviours We Value

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term
  
  

We hope that in applying with us, you value these things as well!

Our Hybrid Work Model

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don’t meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.