Marketing Campaign Manager

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

Reporting to the head of Partner Marketing, this new role at ApplyBoard will be responsible for the campaign development and management across multiple channels and tactics. The successful candidate will be responsible for creating and managing marketing campaigns, communication programs, and marketing materials to increase brand awareness, reach new customers, and better engage our existing clients.

You’ll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. You’ll use your creativity and project management mindset on a daily basis.

What you'll do everyday:

• Develop and implement comprehensive integrated marketing strategies to drive brand awareness, customer acquisition, and engagement across all relevant channels.
• Collaborate on developing and executing integrated marketing campaigns that drive user acquisition and engagement.
• Collaborate closely with cross-functional teams including product marketing, sales, and growth marketing to ensure alignment and integration of marketing initiatives with overall business objectives.
• Craft and manage email communications to existing and potential users and clients.
• Design and implement GTM (go-to-market) strategies for new destination markets, new product features, and brand initiatives.
• Oversee the creation and production of marketing collateral, including advertising materials, website content, videos, and promotional materials, ensuring consistency in messaging and branding.
• Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics.
• Monitor and analyze key performance metrics and ROI to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.
• Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts.
  
  
  

What you bring to the table:

• 5+ years proven experience in marketing
• Experience in promoting educational institutions or related sectors is highly desirable
• Outstanding written, verbal, and illustrative communication skills.
• Strong planning, prioritization, and project management skills, while being able to manage multiple projects in a fast-paced, dynamic environment
• Creative with the ability to inspire and motivate others
• Ability to translate complex information into clear, user-friendly content.
• Strong understanding of marketing principles and best practices
• Analytical with a focus on business impact
• Experience in measuring and optimizing marketing campaigns
• Outstanding written, verbal, and illustrative communication skills
  
  
  

Why you’ll want to work here:

• Competitive salary and comprehensive benefits package.
• Flexible work arrangements and the ability to work from anywhere.
• Personal Spending Account (PSA) Program.
• Employee Family Assistance Program (EFAP) for mental health and wellness support.
• Company perks, including exclusive discounts and special pricing for memberships.
• Milestone celebrations and recognition of achievements.
• Collaborative and inclusive work environment.
• Professional development and growth opportunities.
  
  
  

#hybrid

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.