Consumer Insights Specialist

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

This is a 12 month contract

Here’s where you’ll be focusing:

• Ability to interpret complex analytics, reports & dashboards, research, 3rd party data and drive meaningful insights.
• Aligning on data requirements to support measurement.
• Own communication of insights to marketing functional leadership to inform their plans and strategies (e.g. flyer distribution performance by banners, regions, store performance on digital capabilities).
• Deploy insights and key learnings into actionable recommendations for other organizational functions, through strong business knowledge.
• Inform data-driven decision-making by educating and communicating analytics and research findings to the business leaders.
• Communicate with internal stakeholders on the effectiveness of the strategy at store level, banner level and regional level.
• Support customers, stores, and operations leadership by supporting the Customer Experience Measurement Survey, Mystery Shop Programs, and other research.

What you have to offer:

• Bachelor’s degree required
• 3-5 years of business Consumer Insights experience
• Advanced Excel
• Excellent analytical ability and strong business knowledge and communication skills
• Exposure to and understanding of Field Marketing, Integrated Marketing, CRM/Loyalty and E-Commerce
• Leadership presence and proven ability to influence Executives, VPs
• Proficiency in Microsoft Office Suite
• Knowledge of analytical tools such as Tableau, Databricks, Snowflake)
• Knowledge of customer store experience measurements

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Total Rewards programs:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.