Experiential Events Specialist

OBJECTIVE OF POSITION

Are you passionate about creating extraordinary brand experiences? Do you thrive in fast-paced environments, delivering unforgettable events and activations that align with business objectives? As an Experiential Marketing Specialist, you will lead the planning, execution, and evaluation of innovative in-person experiences that build our brand and drive results. You’ll work cross-functionally, partnering with internal teams, external vendors, and stakeholders to bring ideas to life while ensuring seamless execution.

Skills For Success

Key Competencies

• Strong understanding of experiential marketing strategies and consumer behavior.
• Exceptional project management skills with a proven ability to manage multiple priorities under tight deadlines.
• Creative thinker with a passion for developing engaging, memorable experiences.
• Strong negotiation and vendor management skills.
• Detail-oriented with excellent time management and organizational skills.
  
  

Technical Skills

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office Suite.
• Familiarity with event management software and CRM tools such as Salesforce is an asset.
• Basic photography and videography skills are an advantage.
  
  

Preferred Traits

• A proactive, results-oriented mindset.
• Excellent communication skills with the ability to engage internal and external stakeholders.
• Resilience under pressure and the ability to adapt to evolving priorities
  
  

Accountabilities

Event Management

• Strategically plan and execute a variety of experiential events, including tradeshows, product launches, client activations, sponsorship activations, and internal events.
• Oversee all aspects of event logistics, including venue selection, vendor management, contracts, and AV requirements.
• Develop and manage event budgets, ensuring cost efficiency and ROI tracking.
• Conceptualize creative booth designs and event experiences that enhance brand storytelling.
• Work closely with marketing and sales teams to align event strategies with company objectives and customer engagement goals.
• Coordinate pre- and post-event communication, including promotional activities, media coverage, and PR strategies.
• Analyze event performance metrics and create detailed post-event reports, identifying successes, areas for improvement, and recommendations.
  
  

Experiential Strategy and Brand Activation

• Collaborate with leadership to define experiential marketing goals and integrate them into the overall marketing strategy.
• Bring the Durabuilt brand to life through unique, engaging, and interactive experiences tailored to diverse audiences, including homeowners, builders, dealers, and architects.
• Identify and develop sponsorship opportunities, ensuring alignment with the company’s strategic goals.
• Develop and maintain a yearly event calendar, mapping out deadlines, resources, and execution plans.
  
  

Promotional Merchandising and Collateral Support

• Plan and manage promotional and collateral inventory, ensuring alignment with event needs.
• Work with external vendors to design and produce event-specific materials, including signage, giveaways, and branded merchandise.
• Coordinate the distribution and tracking of merchandising assets across various business units and events.
  
  

Education / Certification & Experience

• Bachelor’s degree in Marketing, Event Management, Communications, or a related field.
• Minimum of 5+ years of experience in event planning, experiential marketing, or a similar role, preferably in the construction or manufacturing industry.
• Proven success in executing large-scale events and tradeshows.
  
  

SEND US YOUR RESUME!

We embrace diversity and offer equal opportunities to all qualified applicants regardless of origin, culture, ethnicity, age, ability, gender identity, sexual orientation, or faith. Thank you to all those apply and those who are short-listed will be contacted.