Product Marketing Specialist

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Reporting to the Head of Product and Partner Marketing, the Product Marketing Specialist works within the Product Marketing team and across the broader Interac organization, with a specific mandate to support the go-to-market planning and execution of activities to drive growth for the Konek and Interac Direct products. This role will work in close collaboration with the Product Marketing Lead to plan, execute, and measure the success of programs to meet our product goals.

You’ll be responsible for:

• Go-to-Market Planning: In collaboration with the Product Marketing Lead, support the development of a go-to-market strategy focused on target B2B and B2C audiences with high impact programs that drive Konek and Interac Direct’s growth.
• Lifecycle Communications and Campaign Execution: Own the end-to-end development of marketing materials from brief to execution for both digital and integrated marketing programs across the customer lifecycle.
• Cross-Functional Program Management and Participation: Lead project management of marketing programs in partnership with Canada’s leading banks and act as the marketing representative in agile squads.
• Customer Research: Collaborate with market intelligence teams to conduct customer research to capture insights needed to refine product positioning and marketing strategies.
• Competitive Intelligence: Perform quarterly competitive intelligence to monitor the market and adjust strategies accordingly. Use insights to refine positioning and identify differentiation opportunities.
• Reporting: Own the development and management of marketing dashboards to report on program performance.
• Sales Enablement: Create and maintain sales enablement materials that equip the sales team to effectively communicate program benefits. Regularly update resources to reflect new features and market changes.
• Budget and Invoicing: Oversee the budget and invoicing for areas of accountability, ensuring cost-effective initiatives.

You bring:

• At least 5 years of professional experience in marketing or product marketing.
• Must be eligible to work for Interac Corp. in Canada in a Full-Time Capacity.
• Proficient digital marketer experience in paid and owned channels.
• Experience with go-to-market planning and developing product marketing plans and materials, including a track record of creating product marketing programs for net-new products and product extensions.
• Strong presentation skills, both written and verbal, including the ability to translate technical features into compelling and clear product marketing and sales enablement materials.
• Experience with managing agency partner and vendor relationships, including tracking and managing related budgets, facilitating feedback, and setting shared objectives.
• Excellent interpersonal skills, able to build cross-functional relationships across Marketing, Comms, Product, and Technology teams.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work

We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

• Connection: You’re surrounded by talented people every day who are driven by their passion for a common goal.
• Core Values: They define us. Living them helps us be the best at what we do.
• Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
• Education: To ensure you are the best at what you do we invest in you.

Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.