Marketing Coordinator

Job description

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our Canada Marketing team. The ideal candidate will support our brand managers in the development of various brand strategies and activations, playing an important role within the team and providing support throughout different stages of our marketing campaigns and promotional activities. This role requires a proactive individual with strong analytical skills, meticulous work ethic and passion for marketing within a dynamic and fast-paced environment. Our portfolio of brands includes well established OTC products distributed in drugstores, mass merchants, grocery and ecommerce channels Canada-wide.

Key Responsibilities:

• Market Trends & Research: Compile and analyze market, competitor and consumer data to identify trends and insights.
• Review Brand Performance: Compile sales and shipment data into graphs and charts to support Brand Manager analysis of performance and market insights.
• Agency Briefing: Create detailed briefs for our agency partners to ensure alignment and effective execution.
• Marketing Presentations: Prepare compelling marketing presentations for internal and external stakeholders, pulling data and creating charts as needed.
• Media Campaigns: Support the execution of 360 media campaigns and activations.
• Packaging & Marketing Collateral: Coordinate the creation and development of new packaging artwork and promotional materials such as displays & coupons, working directly with agency partners.
• Medical & Regulatory Reviews Management: Assist with various project submissions for internal compliance reviews and liaise with key stakeholders to apply revisions and approvals.
• Digital & Ecom: Assist the team with brand website updates and content creation for ecommerce platforms.
• Project Support: Assist brand managers with various marketing and research projects, ensuring timely and effective completion and perform other related duties to support the marketing team.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 1-2 years experience in a marketing role, preferably within a pharmaceutical, CPG or related industry
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• Excellent written and verbal communication skills, in English and French
• Creative thinker with a keen eye for detail
• Strong analytical skills with the ability to interpret data and trends
• Proficient in use of Microsoft Office suite, and familiarity with marketing programs and tools
• Experience with generative AI tools (Microsoft Copilot, ChatGPT) a plus
• Must be legally eligible to work in Canada