Sales Representative

Fresh Start Foods


Date: 2 weeks ago
City: London, ON
Salary: CA$60,000 per year
Contract type: Full time

Join one of the BEST teams in the Industry at Fresh Start Foods Canada Ltd. We are seeking individuals who are customer centric, able to deliver on their commitments, value individual excellence and collective performance, care and give back to sustainable agriculture, the environment, and corporate citizenship, go above and beyond for customers, and understand the foodservice, hospitality, and retail business.

Fresh Start Foods was founded in 1993 to provide Foodservice Customers with a fresh alternative. An outstanding supply network, efficient distribution through our three regional locations, and our thoroughly modern processing plant are part of our commitment to providing the freshest fruits and vegetables.

We are currently hiring a Full-Time (Permanent) Direct Sales Representative at our London, Ontario location.

Position details

Salary and Allowance: From $60,000/year plus commission and car allowance. Schedule: Monday to Friday.

Duties and Responsibilities

  • Drive Sales Growth: Proactively identify, pursue, and close new business opportunities to achieve and exceed company sales targets.
  • Develop Strategies: Create and execute a robust business plan and sales strategy for your assigned accounts, ensuring alignment with company objectives.
  • Market Penetration: Develop and implement action plans to break into new markets and secure high-potential accounts.
  • Client Relationship Building: Establish, nurture, and strengthen relationships with clients to ensure exceptional satisfaction, loyalty, and long-term retention.
  • Cross-Functional Collaboration: Partner with Product Development, Operations, and other internal teams to tailor solutions and deliver superior service to clients.
  • Be the Face of Fresh Start Foods: Confidently and professionally represent Fresh Start Foods in all dealings, demonstrating a commitment to excellence and results.

Required Skills and Qualifications

  • Proven Sales Ability: Demonstrated success in direct selling, account management, and consistently achieving or exceeding sales goals.
  • Hunter Mentality: A go-getter with a relentless drive to secure new business, take calculated risks, and close deals effectively.
  • Exceptional Negotiation Skills: Skilled at navigating complex deals with diplomacy, tact, and persuasive communication.
  • Strong Communication: Clear, concise, and confident in both written and verbal communication, able to deliver compelling pitches and presentations.
  • Customer Focused: Passionate about delivering top-tier service while balancing client satisfaction with business growth objectives.
  • Time Management & Organization: Highly organized, with the ability to manage multiple priorities, meet deadlines, and stay focused in a fast-paced environment.
  • Technical Proficiency: Comfortable using Google Suite (Docs, Sheets, Hangouts, Slides) to track and present results and collaborate effectively.
  • Education & Experience: Post-secondary diploma or degree in business or a related field preferred, or equivalent experience in sales.
  • Valid Driver’s License: Must hold a Class G driver’s license and have a reliable vehicle to travel as needed.

We Provide Our Team Members

  • Health Care Benefit Program
  • RRSP Program
  • Employee Purchase Program
  • Team-based Work Environment
  • Commitment to Safety

Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment. All qualified applicants will receive consideration for employment without regard to any enumerated or analogous grounds of discrimination.

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