Digital E-Commerce Manager

About Lee Valley:

Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift, and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.

Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies in 2023 by Deloitte and one of Canada's Best Employers by Forbes in 2018. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.

A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.

Overview:

The Digital E-Commerce Manager, under the direction of the Director of Digital & E-Commerce Marketing, will have overall responsibility for implementing marketing tactics and digital marketing optimization practices to generate online sales for all categories. As a manager, you will lead the web marketing team in achieving KIPs, increasing the customer experience, personalization and testing, and product deployment. You will liaise cross-functionally with other teams to ensure that projects are aligned, and each website project is supporting the overall business goals and objectives.

Key Responsibilities:

• Work closely with Data Analysts and Category Managers to identify actionable customer insights.
• Collaborate with cross-functional teams including project managers, IT, data analysts, and stakeholders to define and implement intuitive and user-centered experiences.
• Create wireframes, mockups, and prototypes that effectively communicate the customer journey and address friction points.
• Responsible for managing & executing the online merchandising plan and calendar. Participate in the 360 digital media strategy & execution with ongoing support from the Director.
• Lead and develop a team of web merchandisers and web administrators.
• Stay up to date with industry trends for taxonomy, best practices, and emerging technologies in UI/UX, applying these insights to improve our products' visibility and customer experiences.
• Manage online taxonomy, navigation, and sorting.
• Achieve category financial targets and KPIs.
• Act as a business unit project manager for enterprise-wide projects.
• Configure and optimize rules-based and profile-based personalization tactics and experience-automation plans.
• Create and implement A/B testing plans with the help of the Marketing Technology Specialist.
• Manage, measure, and optimize experience initiatives, particularly through A/B and multivariate testing.
• Learn and implement Sitecore/Contentstack marketing best practices to achieve higher levels of maturity and business success using these platforms.
• Continuously build knowledge of leveraging Sitecore/Contentstack with related data and marketing automation products.
• Identify business and technical improvement opportunities for the website.

Managing and Leading

Managing a team of 4.

Education and Experience

• Digital analytics experience including data analysis and presentation of insights using Sitecore, Contentstack, Google, and other analytic services.
• Innate curiosity and passion for becoming truly data-driven in a rapid-testing environment.
• Experience in Digital team management, centered around producing defined KPIs.
• Demonstrated ability to combine business acumen with effective tactical execution.
• Working knowledge of adjacent competencies like context marketing lifecycle, lead management, CRM, UX, analytics, digital strategy, customer segmentation, social, and SEO.
• Excellent communication and interpersonal skills to work with both business and technical stakeholders.
• Ability to manage multiple projects and deadlines, adjusting to a fast-changing extended team environment.
• Excitement about collaborating and communicating closely with teams and other stakeholders in a distributed model.

Problem Solving

• Strong independent decision-making skills.
• Exceptional organizational, planning, and problem-solving skills.
• Ability to think logically yet creatively regarding customer presentation.
• Forward-thinking approach required to advance Lee Valley’s digital presence.
• Evaluates and makes recommendations to increase market penetration, sales, and profitability.
• Ability to understand a system’s features and best market it.
• Analyzes information from multiple sources to determine the best course of action.
• Provides technical information and develops logical arguments to resolve problems.

Relationship Building

Builds stable working relationships internally with other departments, handles routine inquiries, requests, complaints, and recommendations.

Decision Making

• Makes and implements evaluative decisions in vague situations, involving multiple variables, impacting others. Analyzes multiple variables to model “what-if” scenarios.

Physical and Mental Effort

• Low intensity physical effort, less than 2 hours per day. Office environments.
• Moderate intensity mental effort, less than 2 hours per day.

Working Conditions

Office environment with no exposure to disagreeable elements, risk of injury, harm, or illness.

Technical Skills

• Web driven focus, optimizing the web to sell products and promote brand awareness.
• Manages projects, juggling multiple priorities under tight deadlines.
• Strong organization and communication skills.
• Desire for maintaining high-quality standards.
• Experience with web analytics tools and content management software.

What we offer

• Competitive compensation program with a robust health and dental benefits package.
• Paid vacation and sick leave.
• Lee Valley discount.
• A family-oriented environment supporting growth and development for all employees.

Diversity and Inclusion

At Lee Valley, we celebrate and foster a diverse team of professionals, nurturing an inclusive culture. We encourage all candidates to apply regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability. For accommodation during the recruitment process, contact us at [email protected].

How to Apply

Please visit our careers page at https://www.leevalley.com/en-ca/careers. We thank all applicants; only those selected for an interview will be contacted.