Marketing Merchandising and Events Manager

Job Summary

• Plan, organize and control marketing initiatives with a focus on Events and Merchandising that aligns with branding, customer market, financial and corporate objectives.

Major Tasks, Responsibilities and Key Accountabilities

• Participate in marketing strategy, research and development requirements, branding and coordination for existing and emerging marketing plans.
• Plan, coordinate, execute and measure projects core Marketing priorities with a specialty in merchandising, events of all scales, branding initiatives and sales promotions.
• Provide technical expertise, develop communications and/or training of marketing initiatives and monthly newsletters.
• Conduct routine marketing analysis to develop standard operating procedures.
• Develop and maintain merchandising, signage and fixture programs.
• Plan, execute, participate and measure events for Customers, Associates and Suppliers on time and on budget.
• Plan, execute, strategize and collaborate in new branch builds, relocations and/or renovations.
• Manage vendors, marketing collateral, supplies and administrative tasks.
• Requires overnight travel 5% to 20% of the time.

Nature and Scope

• Solutions require analysis and investigation.
• Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
• Manages a group or team of professional individual contributors and/or indirectly supervises support staff.

Education and Experience

• Requires BS/BA in a related discipline. Generally 5-7 years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

• Working knowledge of Adobe Creative Cloud with strengths in Photoshop, InDesign and Acrobat.
• Vast knowledge of store fixtures and signage materials.
• Excellent communication and customer content writing skills.
• Experience in design proofing and working with graphic designers with knowledge of fundamental design concepts.
• Event & Tradeshow experience in planning and executing small to large scale events.
• Strong project and budget management skills.
• Experience in managing and developing talent of Marketing Associates.