Senior Category Development Analyst

Job Description

Who we are:

At Arterra Wines Canada, we aim to inspire the simple joys of life, and we come to work every day with a shared passion to build wine brands people love. As a pioneer in the Canadian wine industry with 150 years of experience, our success is driven by our people. We work together with integrity and pride, striving to reach our fullest potential every day, and we’re looking for people who do the same.

Reporting to the Senior Manager, National Category Development, the Senior Category Analyst is responsible for developing actionable category insights to drive wine category growth and help establish Arterra Wines Canada as an indispensable partner with customers for all Category Development needs.

You have a passion for telling engaging category stories; You have a genuine curiosity of finding insights through data; You embrace ambiguity and have a get things done mindset; You built creditable relationships with stakeholders.

Key Responsibilities

• Establish category thought leadership by turning shopper, category and market insight into category stories to inform customers on category trends; shopper profiles; how to capitalize on category growth opportunities and execute category solutions such as assortment, shelving, planogram recommendation and merchandising principles.
• Owning and cultivating independent category development relationship with customer senior leadership across the country (Liquor Board/ Grocery / Private Retailers / C&G / On Premise) and establish AWC as the indispensable partner for all Category Development needs.
• Proactively create, develop, and deliver category updates to empower customers with in-depth wine category knowledge to guide their strategic choice and tactical execution
• Provide category, channel, and shopper insights to support cross-functional teams on strategy development, new product presentation, joint business review etc. to delivery win-win-win category solutions that mutually benefit AWC, customers and consumers.
• Leverage the analytics tools across the business to support ad hoc market, brand, channel, and customers analysis from internal stakeholders.
• Provide training to internal stakeholders to improve their proficiencies in understanding and leveraging available business analytics tools.
• Leverage third loyalty data and shopper analytic to determine shopper trends at key customers and find ways to grow penetration, baskets and trips that drive category growth for both customers and AWC.
  
  

Education

• University Degree
  
  

Experience & Skills

• 3 years in a similar role with preference to candidates with Consumer-Packaged Goods experience
• Strong understanding of industry and category and shopper insight trends, frameworks and story-telling skills.
• Strong organizational skills; the ability to manage multiple projects and create structure and process where it does not currently exist
• Strong relationship builder
• Exceptional communications skills.
• Attention to detail
• Questioning attitude and data curiosity.
• Self-Starter with a bias for action.
• Bilingual (English & French) is an asset.
  
  

Qualifications, Certifications Or Designations

• Strong Excel skills, experience with Power BI, Canadian grocers data platforms (IRI, dunnhumby & LDIA), Numerator
  
  

What We Offer

• Competitive salary, bonus & gratuities
• Benefits and Pension Plan
• Product Allowances
• An organization that cares about Corporate Social Responsibility
• Tuition reimbursement
• Training & Development Programs
• An opportunity to learn about the world of wine
  
  

Compensation: Budgeted Range – ($77,426.00 - $100,198.00) The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

The budgeted range will align with qualifications, including experience, education, training, licenses, certifications, and other business and organizational requirements.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.