Strategic Partnerships Lead

About Umbrella Group Of Companies

We exist to empower businesses of all sizes with transformative, customer-centric innovation — not legacy systems. As the agile challenger to traditional IT conglomerates, we unite specialized firms under one vision: to be a global strategic business partner, providing transformative technological solutions that inspire creativity and innovation.

About Tidal Commerce Inc.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management.

• Recognized as a Shopify Plus partner.
• Expertise in headless and composable technologies.
• Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
• Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
• Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross-functional expertise in strategy, finance, operations, marketing and technology.
  
  

About the role: Your Mission

The Strategic Partnerships Lead will identify, cultivate, and scale strategic technology and go-to-market partnerships to drive revenue, enhance customer value, and solidify Tidal Commerce / Umbrella as a premier Global Solutions Integrator in commerce and CX technology spaces.

Objectives, Outcomes, and Key Metrics

Outcomes

Objective

Partnership Strategy Alignment

Develop and execute joint business plans aligned with Tidal’s/ Umbrella’s vision and partner goals.

Relationship Management at scale

Cultivate trust and advocacy with partners and internal influencers (Account Executives, Solution Engineers, etc.) through proactive engagement and being top of mind with value that is relevant and timely.

Revenue Growth

Be a driver of co-sell revenue and solution adoption through partner ecosystems. Collaborate with the sales team to hand off details and keep oversight of the opportunity to ensure success between technology partners, our customers, and our internal teams.

Cross-Functional Collaboration

Ensure seamless collaboration amongst business units of Umbrella (Tidal, CMN, and Apsis teams) to deliver joint solutions and encourage holistic solutioning between all stakeholders.

Ecosystem Expansion

Identify and onboard new technologies to enhance Umbrella’s solution portfolio with relevance to our customer needs and our focus.

Key Responsibilities

• Manage key technology alliances, solution providers, and strategic partners.
• Be a driver in partner-led sales motions and expand the influence of Umbrella across global markets.
• Execute a partnership strategy that aligns with revenue, innovation, and customer experience objectives.
• Regional lunches/dinners for Tier 1,2 partners.
• Partner manager meetings with Tier 1 partners (Tier 2/3 when applicable).
• Personalized AE and SE outreach for both Tier 1 and Tier 2/3 partners in a way that provides value and keeps the firm top of mind.
• Organize partner meetup events.
• Attending industry conferences annually.
• Participate as a key leader in SKO meetings with Tier 1 and Tier 2 partners.
• Publish thought leadership about partnerships in technology and services.
• Be a driver of certifications and partner enablement efforts with our internal teams helping our team drive to the top partner (Tier 1 only)
• Partner related CRM hygiene in Salesforce
  
  

Core Values Alignment

Curious – Invest in inquiry to craft customer-centric experiences.

• Demonstrates a deep curiosity about market trends, partner goals, and customer pain points.
• Asks insightful questions to drive innovative partner solutions.
• Proactively seeks opportunities to enhance Umbrella’s partnership ecosystem.
  
  

Agile – Respond swiftly by anticipating change and leading it.

• Anticipates market shifts and proactively adapts partnership strategies.
• Moves with speed and precision to capitalize on co-sell opportunities.
• Adjusts GTM strategies based on real-time partner and customer feedback.
  
  

Reliable – Consistently deliver outcomes.

• Builds trust-based relationships with partners through consistent execution.
• Ensures follow-through on commitments, from joint business plans to revenue outcomes.
• Maintains high partner satisfaction and retention by being dependable and accountable.
  
  

Effective – Plan, design, and build with the outcome in mind.

• Aligns all partnership initiatives with clear, measurable business outcomes.
• Focuses on high-impact, revenue-generating activities.
• Maintains professional pride in delivering excellence across partner strategy, execution, and engagement.
  
  

What We Offer

• Competitive salary ($130,000-150,000 per year as base), commissions, and benefits package
• Opportunity to work with a talented and passionate team
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment
• Flexible work arrangements
  
  

We are an equal opportunity employer and welcome applications from all qualified individuals

The Pay Range For This Role Is

130,000 - 150,000 CAD per year(Canada)