Director of Partnership Management

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Sobeys has recently partnered with Scene+ to launch its national loyalty program. This well-received loyalty platform has been an important mechanism for Sobeys to continue driving loyalty, lifecycle value, and personalization for its large national customer base. As part of the continued focus on building relevant and compelling promotions and programs that matter to its customers, Sobeys is looking to hire a Director of Partnership Management. This role will report into the Vice President of Loyalty & Customer Analytics and will be responsible for overseeing the day-to-day partnership with Scene+ and Scotiabank, driving engagement from our Supplier community, and leading the continued growth of the Grocery Essentials Gift Card.

Here’s where you’ll be focusing:

Scene+ Partnerships:

• Lead vision for leveraging Strategic Partnerships to create meaningful value for Empire including development of annual plans and budgets
• Manage cross-organization campaign planning to ensure Empire offers are deployed in Partner channels and program-level campaigns deploy in our channels
• Develop marketing strategies for new customer acquisition programs leveraging Partner channels for all Empire banners and regions
• Interface closely with Loyalty Partner on the execution of the co-brand program including setting targets, acquiring marketing collateral, managing customer sign-up and execution against business case objectives with Finance
• Work with Loyalty Marketing Managers and Banner/ Business Unit teams to develop banner-level marketing campaigns & execution plans with Store Operations

Loyalty Operations:

• Oversee development of in-store activation planning and training with Marketing, Operations, Scene+
• Represent Loyalty in all cross-banner store activations requiring loyalty input (e.g. fraud)
• Oversee in-store sign-up process and optimization (e.g. ghost kits)

Supplier Engagement:

• Lead strategy development for engaging supplier community with Loyalty while engaging with Empire Retail Media+ and Merchandising on a coordinated selling approach
• Develop supplier funding targets in collaboration with Merchandising
• Work with internal and external stakeholders to develop supplier reporting roadmap
• Support suppliers' sell efforts through development of marketing collateral and pitch materials

Gift Card:

• Own P&L for gift card program and Grocery Essentials brand; drive incremental sales and manage overall costs of both B2C and B2B businesses
• Development of gift card growth strategy to maximize sales growth across all Empire gift card channels; in-store, online, and bulk
• Negotiate service agreements with new and existing vendors to maximize sales opportunities while managing costs
• Develop and execute strategy to bring all Empire Company Limited brands under The Grocery Essentials Card
• Lead development of comprehensive annual marketing plans focused on driving gift card sales across various channels (in-store, online, bulk)

What you have to offer:

• An Undergraduate Degree and a minimum of 10 years of relevant experience
• Experience in Loyalty Marketing or Management
• Partner management experience
• Credit card marketing experience
• New business development experience
• Merchandising experience
• French is an asset

At Sobeys, we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

Our Total Rewards programs for full-time teammates go well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.